Product Marketing Manager, Agent & Application Experiences

Role Description

The Senior Product Marketing Manager for Agent & Application Experiences will own the go-to-market strategy for Alteryx's most forward-looking product portfolio. You will define how enterprises understand and adopt agentic AI capabilities, position Alteryx as the essential business logic layer for AI-powered workflows, and build programs that accelerate awareness, adoption, and revenue across every segment we serve.

What You’ll Do

• Agent Studio & MCP Server
  • Own the end-to-end product marketing strategy for Agent Studio and Alteryx’s MCP Server.
  • Develop persona-specific narratives for data engineers, IT architects, and AI/ML teams.
  • Partner with Product Management to shape the agentic AI roadmap narrative.
  • Build launch plans, sales enablement materials, and technical content for new capabilities.
  • Monitor the competitive landscape across agentic frameworks and enterprise AI tooling.
  • Represent Alteryx in conversations with agentic AI ecosystem partners.
• App Builder
  • Own the go-to-market strategy for App Builder.
  • Develop messaging for both builders and application consumers.
  • Create launch and enablement materials for App Builder updates.
  • Identify and develop customer champions for case studies and community content.
  • Partner with Platform PMM to ensure App Builder is woven into the broader narrative.
• Auto Insights & AI Skills
  • Define and maintain the positioning and messaging framework for Auto Insights.
  • Develop use-case-driven content illustrating Auto Insights’ business impact.
  • Partner with Demand Generation to build pipeline campaigns highlighting Auto Insights’ capabilities.
  • Build early positioning and messaging for AI Skills as the portfolio evolves.
  • Work with Customer Success and Product to identify high-value adoption moments.
• Agent & Application Portfolio Strategy
  • Develop and maintain a cohesive Agent & Application Experiences portfolio narrative.
  • Lead thought leadership programs positioning Alteryx as a leader in enterprise AI orchestration.
  • Partner with Product Strategy and Corporate Marketing for integrated messaging.
  • Define and track adoption, awareness, and revenue metrics for the portfolio.
  • Act as the internal intelligence hub for agentic AI market trends and customer sentiment.
• Sales & Field Enablement
  • Develop a comprehensive enablement curriculum for Agent & Application Experiences.
  • Partner with Revenue Enablement to deliver training programs.
  • Create and maintain customer-facing demo assets and solution briefs.
  • Engage regularly with field teams to gather feedback on messaging effectiveness.

Qualifications

• 7+ years of product marketing experience in a B2B SaaS environment.
• Demonstrated ability to build and execute go-to-market strategies for complex products.
• Deep understanding of the enterprise AI, agentic automation, or analytics market landscape.
• Exceptional messaging and storytelling skills.
• Track record of collaborating effectively with cross-functional teams.
• Experience with launch planning, sales enablement, and analyst relations.
• Comfortable working with product usage data and campaign analytics.
• Genuine curiosity about AI agents and enterprise automation.
• Experience with or passion for data analytics platforms.

Requirements

• Significant experience marketing AI, automation, analytics, or data platform products.

Benefits

• Monthly Connectivity Plus stipend of $150 for remote work-related expenses.
• Annual $200 home office reimbursement.
• Medical, dental, and vision coverage.
• 401(k) with company match.
• Paid parental leave, caregiver leave, and flexible time off.
• Mental health support and wellness reimbursement.
• Career development and education assistance.