Product Marketing Manager

Role Description

As a Product Marketing Manager, you will support the go-to-market strategy for WebPT's product portfolio, with a focus on solutions that serve the rehab therapy market. This role is ideal for an emerging product marketer who understands how AI is reshaping industries, is eager to be part of that evolution, and has a passion for connecting the right message with the right audience.

• Support the go-to-market strategy for WebPT's product portfolio across the rehab therapy market.
• Work cross-functionally to support the go-to-market strategy for new solutions and feature launches, contributing to planning and execution.
• Partner with Marketing to help develop product positioning, buyer personas, and differentiation messaging that supports the selling process.
• Support marketing campaigns and events, including tradeshows and webinars.
• Enable the Sales and Success teams to win by ensuring they understand the messaging, positioning, and pricing in the market.
• Research and maintain up-to-date competitive intelligence across WebPT's product lines, focusing on how AI is reshaping the competitive landscape.
• Support win/loss analysis efforts by gathering and synthesizing data on why prospects choose WebPT or a competitor.
• Analyze market and Member feedback to suggest how to best position and communicate our software offerings.
• Collaborate with Product Management to share findings from market research and contribute to roadmap discussions.

Qualifications

• Two to three years of previous B2B SaaS product marketing experience, preferably in the software/tech industry.
• Familiarity with the rehab therapy market or a strong interest in developing deep expertise in the space.
• A genuine curiosity about how AI is evolving and a strong desire to embrace AI tools.
• Bachelor's degree in marketing, business, or a related field — or equivalent years of experience.
• Experience supporting product positioning and competitive analysis.
• Exposure to building and executing go-to-market strategies.
• Experience collaborating effectively across functions like sales and product management.
• Experience working with cross-functional Marketing teams to deliver programs.
• Excellent communication skills, both written and verbal.
• Be a team player and work well with a highly collaborative team.
• Be organized, ahead of schedule, communicative, and accountable.
• Willingness to travel to local and/or out-of-area WebPT customer clinics for in-person engagement and research.
• Ability to learn the WebPT application inside and out.
• Strong customer service skills, including active listening and clear communication.
• Willingness to manage change, grow with the company, and remain focused under pressure.

Benefits

• Ample Time Off for fun and rest.
• Work from nearly anywhere in the US.
• Time Off to make an impact through volunteering.
• Multiple Employee Resource Groups (ERGs).
• Health, Dental, Vision, 401k, HSA, and many other benefits.

Company Description

Here, we work hard—but we have lots of fun doing it. We believe in equal opportunity for all, autonomy, trailblazing, and always doing right by our Members. Most importantly, we believe in empowering rehab therapy professionals to achieve greatness in practice.

So, if you’re a can-do kinda person who loves to help Members win and enjoys working from just about anywhere—then you’ll fit right in. We’ve got big plans, but we can’t achieve them without you. Join us, and let’s achieve greatness.