Product Marketing Manager

Role Description

The Product Marketing Manager (PMM) for the Commerce Division is responsible for developing and executing go-to-market strategies that drive awareness, adoption, and growth for Cordance’s e-commerce and thrift retail solutions. This role bridges product management, sales, and marketing, ensuring that product value is clearly articulated to the market and internal stakeholders.

Key Responsibilities

• Go-to-Market Strategy:
  • Own the development and execution of go-to-market plans for new products and feature releases within the Commerce Division.
  • Conduct market research and competitive analysis to define positioning, messaging, and pricing strategies.
  • Develop product launch materials, including internal enablement documents, customer-facing collateral, and demand generation content.
• Positioning & Messaging:
  • Craft compelling product positioning and messaging that differentiates Cordance’s Commerce solutions in the e-commerce and thrift retail marketplace.
  • Translate technical capabilities into business benefits for various audiences, including prospects, customers, analysts, and internal teams.
• Sales Enablement:
  • Create and deliver sales enablement tools, including battle cards, pitch decks, objection handling guides, and competitive analysis.
  • Collaborate closely with the sales team to drive product understanding, improve win rates, and shorten sales cycles.
• Market Intelligence:
  • Maintain a deep understanding of Commerce trends, regulatory changes, customer needs, and competitive landscapes.
  • Provide feedback to product management to inform product roadmap decisions.
• Content & Demand Generation Support:
  • Partner with demand generation and content marketing teams to develop thought leadership pieces, webinars, case studies, and campaign assets focused on e-commerce and thrift retail topics.
  • Support customer advocacy efforts by identifying and developing customer success stories.
• Product Adoption & Customer Success:
  • Work closely with customer success and product teams to drive adoption of Commerce products.
  • Develop onboarding materials, product documentation, and in-product guidance to support customer success.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA is a plus.
• 5+ years of product marketing experience in B2B SaaS, with at least 2 years focused on Commerce (e-commerce and thrift retail is a plus), risk management, legal tech, or related industries.
• Proven experience supporting product launches, developing positioning and messaging, and enabling sales teams.
• Strong written and verbal communication skills.
• Ability to manage multiple projects in a fast-paced environment.
• Excellent collaboration skills across product, marketing, and sales teams.

Requirements

• Please note that we do not accept unsolicited resumes, work on a Corp-to-Corp basis, or engage with non-vetted external agencies.

Benefits

• Health and Wellness:
  • Comprehensive Health Coverage: Coverage begins on your first day of employment.
• Retirement Savings:
  • 401K Plan (US): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
  • RRSP (CAN): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
• Paid Time Off:
  • Flexible PTO: Enjoy uncapped paid time off to balance your work and personal life.
• Parental Leave:
  • 12 weeks paid leave for all employees.
• Remote Work Support:
  • Monthly Stipend: Receive $75 USD / $140 CAD per month for phone and internet if you work remotely.
• Holidays:
  • Generous Holiday Schedule: Benefit from an extensive list of holidays to recharge and spend time with loved ones.