Product Marketing Manager

Role Description

The Product Marketing Manager (PMM) owns product marketing across the Consumer Experience portfolio, leading positioning, messaging, go-to-market execution, and sales enablement. This role partners closely with Product, Sales, and subject matter experts to drive pipeline, adoption, and revenue impact. This is a portfolio-focused role (not a single-product PMM), leveraging scalable frameworks and AI-enabled tools to deliver high-quality, consistent outputs at scale.

What You’ll Do:

• Portfolio Ownership & Messaging:
  • Own positioning and messaging across the Consumer Experience portfolio, ensuring every product is clearly differentiated and consistently represented in the market.
  • Translate inputs from Product and SMEs into compelling narratives that resonate with buyers and drive action.
  • Present findings, insights, and recommendations to leadership with clarity and confidence.
• Go-to-Market & Revenue Enablement:
  • Execute go-to-market plans for new products, releases, and enhancements, tying messaging directly to pipeline and revenue goals.
  • Arm Sales with the assets, plays, and insights needed to move deals from lead to close, including:
    • Battle cards
    • Objection handling frameworks
    • ROI narratives
    • Buyer-aligned sales motions
  • Deliver high-impact sales enablement using structured frameworks and tools.
  • Present directly to Sales teams and engage in the field when it matters most.
• AI & Scalable Content:
  • Maintain structured messaging inputs (e.g., personas, use cases, value drivers) used in AI-powered tools.
  • Ensure AI-generated and templated content is accurate, consistent, and aligned to market realities.
  • Continuously improve reusable messaging assets to drive efficiency and scale.
• Market Insight & Client Engagement:
  • Engage regularly with clients and prospects to validate messaging and stay ahead of market trends.
  • Own the Consumer Experience Client Advisory Board, including:
    • Agenda setting and facilitation
    • Synthesizing client insights
    • Translating feedback into sharper positioning and more effective GTM strategies
  • Support client-facing conversations with clear, confident articulation of value.

Qualifications

• 5–8 years of product marketing experience in healthcare SaaS or health tech (consumer- or patient-facing solutions strongly preferred).
• Proven track record managing a product portfolio (not just a single product).
• Experience building sales enablement programs that drive pipeline, including assets, plays, and supporting data.
• Exceptional storytelling and presentation skills; comfortable in sales meetings, advisory boards, and executive reviews.
• Strong public speaking and client-facing presence.
• Sharp written and verbal communication skills.
• Ability to synthesize complex inputs into clear, compelling messaging.
• Comfortable working within defined frameworks while managing shifting priorities.
• Experience partnering closely with Sales and Product Management.

Education

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).

Growth Opportunity

• Opportunity to expand scope and ownership as the domain and product portfolio evolve.