Product Marketing Manager

Role Description

We’re looking for a Snr. Product Marketing Manager who’s equal parts strategist, storyteller, and builder. If you’re energized by the idea of shaping how innovative construction tech solutions go to market and you thrive in a fast-paced, collaborative environment, this might be your next opportunity.

In this role, you will collaborate with marketing, product management, and enablement teams to bring new solutions to market and connect with customers in meaningful ways. Product marketing experience in construction tech is preferred.

What you’ll do:

• Strategic Product Positioning & Market Insight:
  • Partner with product management to shape needs, positioning and messaging that resonates with real-world users
  • Identify market trends, collect and synthesize competitive intelligence, and stay close to the customer to uncover opportunities
  • Define buyer personas, buyer needs, and map the journey from awareness to adoption
  • Translate technical features into clear, compelling value for our buyers and customers
• Go-to-Market Leadership & Launch Execution:
  • Own the go-to-market marketing strategy and process for new products and major updates
  • Support the cross-functional launch planning with sales enablement, product management, and marketing
  • Create value prop messaging, sales tools, launch content, and campaigns that drive adoption and revenue
  • Track performance and iterate and optimize
• Customer-Centric Innovation & Industry Engagement:
  • Build feedback loops with customers to inform product and messaging decisions
  • Collaborate with sales and customer success to surface insights from the field
  • Contribute to thought leadership and industry conversations—especially in construction tech—through blogs, short-form video, webinars, live presentations, customer conversations
  • Ensure our messaging reflects the real-world challenges and wins of our users

What Success Looks Like:

• Drive measurable revenue growth through product adoption and usage
• Shape how we talk about our products, internally and externally
• Bring the voice of the customer into everything we do
• Make our team (and our users) smarter with every project you touch

What Makes This Role Exciting:

• Impact from Day One: You’ll own critical go-to-market initiatives and see your work influence revenue and product strategy.
• Growth & Mentorship: Direct exposure to senior leadership, structured learning opportunities, and a clear path for advancement.
• Culture of Curiosity: Our team values collaboration, experimentation, and bold thinking. We celebrate wins, learn from failures, and share a passion for transforming how the construction industry works.
• A Chance to Shape an Industry: Construction tech is evolving fast. You’ll help define how the market understands and embraces innovation.

Qualifications

• Bachelor’s Degree
• 4+ years in product marketing, product management, or marketing in B2B SaaS
• Experience in construction technology, such as estimation, data, project management construction software preferred
• Experience leading product launches and working closely with Product teams
• Strong writing and storytelling skills, you know how to make complex ideas simple
• Pragmatic Marketing certification a plus
• Curious, collaborative, and always looking for ways to improve
• Proficiency with marketing tools such as Storylane, Miro, Survicate, Asana, Marketo, Aligned (or Seismic, HighSpot), Pendo (or Gainsight), Chorus (or Gong), AI LLMs (Claude, Co-Pilot ChatGPT), Clay a plus
• Up to 15% travel

Requirements

• The salary range for this position (in local currency) is 99,600.00 - 135,000.00

Benefits

• Excellent benefits package including medical, dental, vision, life and LTD insurance, HSA, and a 401(k) retirement plan

Company Description

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.

Fortive: For you, for us, for growth.