Product Marketing Manager

Role Description

We are seeking a Product Marketing Manager to join our passionate Product Marketing team to drive end-to-end go-to-market strategy, from market insight through launch and post-launch adoption. You will play a critical role in launching valuable new capabilities and helping our prospect and customer teams bring them to market.

Our Product Marketing team collaborates with nearly every team at Algolia to evangelize our products and position them for successful customer adoption. You have a passion for working with multiple stakeholders from Product, Enablement, Sales, Customer Success, and Executives to create positioning that is unique and differentiating, and grounded in real customer and market insight.

YOUR ROLE WILL CONSIST OF:

• Create and champion messaging for product & solution launches for field enablement:
• Authoring creative messaging about our products in the perspective of our prospects and customers, and clearly articulating differentiation, value propositions, and key use cases.
• Own positioning and messaging end-to-end:
• Develop segmented messaging by persona, industry, and use case, and ensure consistency across all customer touchpoints.
• Sales Enablement, Engagement, and Support:
• Our field Account Executives require proactive support that our Product Marketing team will solicit and provide including pitch decks, talk tracks, objection handling, and ongoing enablement.
• Creating vertically specific positioning:
• Using a customer-scenario perspective, shape messaging and content specific to industry value propositions and partner with sales to validate and refine based on deal feedback.
• Lead product launches:
• Build and execute comprehensive go-to-market plans, including cross-functional alignment, campaign strategy, and launch readiness.
• Drive buyer, market, and competitive research:
• Develop deep understanding of target personas, industry trends, and competitive landscape to inform strategy and positioning.
• Own product adoption and lifecycle marketing:
• Partner with Customer Success teams to identify adoption drivers, improve activation, and influence retention and expansion.
• Support Analyst Relations:
• By helping to facilitate answers to Analyst report questionnaires across product management and product marketing and proactively engaging analysts to shape market perception and category positioning.
• Translate customer insights into action:
• Synthesize Voice of Customer (VoC), win/loss analysis, and usage data into clear recommendations for Product and GTM teams.
• Develop content across the funnel:
• Create high-impact assets that drive awareness, consideration, and conversion (e.g., solution pages, case studies, thought leadership).

Qualifications

• Exceptional verbal and written communication skills, capable of conveying complex information in a clear and persuasive manner.
• Deep understanding of and empathy for the experience of Algolia field sales.
• Deep understanding of digital experience and ecommerce business needs, with the ability to connect technical capabilities to business outcomes.
• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy. Must translate insights into actionable strategy.
• Expertise in using enablement, tracking and documentation technology.
• Minimum of 2-4 years in product marketing and/or sales engineer teams or sales enablement teams, preferably in the digital experience, commerce or search sub-sectors, with demonstrated ownership of storytelling, GTM initiatives, product launches, and enablement.

Requirements

• Communication Skills
• A Sales Mindset
• Expertise
• Analytical Skills
• Software Proficiency
• Years of Experience

Benefits

• Flexible workplace strategy allowing remote or hybrid work.
• Global presence with offices in Paris, NYC, London, Sydney, and Bucharest.
• High-trust environment with autonomy in work location and schedule.