Product Marketing Manager, Monetization

Role Description

Figma is looking for a Product Marketing Manager, Monetization to help shape how teams buy, adopt, and scale Figma. In this role, you'll be the marketing partner to our Product Growth and Monetization teams, owning go-to-market strategy and customer communications for updates related to our billing model and plans. You'll also support our Organization and Enterprise selling motions, bringing new admin and governance features to market and equipping sales with the resources, enablement, and processes to win and grow key accounts.

If you have a knack for distilling complex product changes into clear, structured communications, or you're excited about helping the world's largest companies get the most out of Figma, this role is for you.

This is a full time role that can be held from one of our US hubs or remotely in the United States.

What you'll do at Figma:

• Own end-to-end product marketing efforts for Figma's billing, pricing, and monetization initiatives—including external communications, messaging, and launch strategy for plan updates and new offerings.
• Craft clear, concise customer communications that help admins and buyers navigate complex changes.
• Develop go-to-market strategies for product launches that help large organizations manage and scale Figma effectively—ranging from 0 → 1 initiatives to feature enhancements.
• Equip Sales with the resources they need to position Figma’s Enterprise capabilities with confidence, so they can grow and win accounts.
• Collaborate with the broader marketing team on integrated campaigns spanning onboarding, activation, and retention.

Qualifications

• 5+ years of experience in product marketing with experience supporting Enterprise customers and bringing new products or monetization models to market.
• Experience crafting customer-facing communications for billing, pricing, or other high-stakes product changes.
• Proven track record of leading cross-functional go-to-market initiatives from strategy through execution and measurement.
• Experience partnering with Product teams and driving alignment with executive partners.
• Comfort with complexity—whether that's pricing models, billing logic, admin workflows, or AI features, you're willing to dig in and learn.

Requirements

• While it’s not required, it’s an added plus if you also have:
• Experience with consumption-based or usage-based pricing models.
• Background marketing to admin, IT, or procurement personas at large enterprises.
• Experience with AI product marketing or marketing AI-powered features.

Benefits

• Figma offers equity to employees, as well as a competitive package of additional benefits, including:
• Health, dental & vision.
• Retirement with company contribution.
• Parental leave & reproductive or family planning support.
• Mental health & wellness benefits.
• Generous PTO.
• Company recharge days.
• A learning & development stipend.
• A work from home stipend.
• Cell phone reimbursement.
• Sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles.

Company Description

At Figma, we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product, and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment.