Product Marketing Manager

Role Description

A Product Marketing Manager is responsible for achieving revenue, retention, and awareness goals for the Merge imaging portfolio, with a focus on Enterprise Imaging. This position is responsible for:

• Applying expertise in market, audience, and product(s) to marketing strategy.
• Using insights to build differentiated value propositions aligned to target buyer segments.
• Developing strategy and tactics to generate awareness and demand to achieve business goals.
• Ensuring enabled routes to market.

This role works across multiple disciplines, within marketing and across the business, to build successful marketing strategies and GTM plans.

Responsibilities

• Conduct market research to support understanding of market opportunities, customer needs, industry trends, and competitive dynamics.
• Assist in maintaining market sizing, segmentation, and competitive intelligence resources for assigned product(s).
• Gather and analyze customer, prospect, and seller feedback to identify trends and opportunities.
• Support win/loss analysis efforts and summarize findings for product marketing and business leaders.
• Partner with product management and sales teams to collect market and customer insights.

Messaging & Content Development

• Support the development and refinement of product messaging, value propositions, and positioning under the guidance of senior product marketing leaders.
• Help create and maintain messaging frameworks, product collateral, presentations, and sales enablement materials.
• Assist with customer validation activities to gather feedback on messaging and content effectiveness.
• Ensure messaging remains aligned with market needs, product capabilities, and go-to-market priorities.

Sales Enablement

• Develop and maintain sales enablement resources including presentations, competitive battlecards, product briefs, FAQs, and training materials.
• Partner with sales enablement teams to support seller readiness initiatives and product training activities.
• Respond to requests from sales teams related to product messaging, competitive positioning, and customer-facing materials.
• Assist in communicating product updates and enhancements to internal stakeholders.

Product Launches & Marketing Programs

• Support execution of go-to-market activities and product launch plans for assigned products.
• Coordinate with digital marketing, demand generation, product management, and sales teams to ensure launch deliverables are completed on time.
• Assist with development of marketing programs that support awareness, lead generation, and customer engagement objectives.
• Help maintain launch schedules, communication plans, and campaign assets.
• Contribute to customer reference development and success story creation.

Performance Analysis & Continuous Improvement

• Monitor product marketing program performance and provide reporting on key metrics and campaign results.
• Analyze customer engagement, campaign response, and marketing effectiveness data to identify trends and recommend improvements.
• Support post-launch reviews and document lessons learned and recommendations.
• Maintain dashboards and reporting tools used to measure marketing program effectiveness.

Qualifications

• 4–6 years of experience in product marketing, marketing, demand generation, product management, or related business functions.
• Experience supporting B2B technology, healthcare technology, or enterprise software products preferred.
• Strong written and verbal communication skills with the ability to translate technical concepts into customer-focused messaging.
• Experience developing presentations, product materials, and sales enablement content.
• Analytical mindset with ability to interpret market research, performance metrics, and customer feedback.
• Strong organizational skills with the ability to manage multiple projects and priorities.
• Ability to work cross-functionally in a collaborative, matrixed environment.

Compensation

The salary range provided in this job posting is intended to reflect the general market value for the position. The actual salary offered may vary based on factors such as the candidate’s experience, qualifications, skills, and the specific requirements of the role. This range may also be subject to change as market conditions evolve. We encourage open communication throughout the interview process to discuss compensation expectations. For base-salary + commission sales roles, the range represents On-Target Earnings.

Min – Max: $97,149.60 - $145,724.40 (USD)

Benefits

• Remote first / work from home culture.
• Flexible vacation to help you rest, recharge, and connect with loved ones.
• Paid leave benefits.
• Health, dental, and vision insurance.
• 401k retirement savings plan.
• Infertility benefits.
• Tuition reimbursement, life insurance, EAP – and more!