Product Marketing Manager

Role Description

The Business & Government (BizGov) segment represents a critical and differentiated growth market for Blackboard — federal agencies, state and local governments, and corporate workforce and training organizations that rely on enterprise learning platforms. This is a specialized market with distinct buyers, procurement dynamics, and compliance requirements.

The Product Marketing Manager, Business & Government owns the go-to-market strategy for Blackboard’s products in the federal, state and local government, and corporate/workforce learning markets. You are the internal expert on these buyers, their missions, their procurement constraints, their compliance environments, and the specific ways Blackboard’s suite of solutions delivers value to their learners.

Sitting within the GTM Marketing org and reporting to the VP, GTM Marketing, you will build and maintain the BizGov GTM strategies, positioning, messaging, competitive intelligence, and sales enablement assets that allow Blackboard’s sales teams to compete and win in these specialized segments. This is an individual contributor role with high visibility and direct influence on one of Blackboard’s most differentiated market opportunities.

The right person for this role is intellectually curious about government and workforce learning markets, relentless about understanding the buyer and the regulations that govern them, and capable of translating technical product capabilities into plain-language value stories that resonate with a procurement officer, a training director, or a Chief Human Capital Officer alike.

Qualifications

• 3–5 years of B2B product marketing experience, with direct exposure to government, public sector, or enterprise workforce/training markets strongly preferred
• Demonstrated ability to develop positioning and messaging frameworks
• Experience building sales enablement materials that sales teams want to use
• Strong written communication skills
• Analytical mindset
• Ability to work independently and manage multiple deliverables in a lean, fast-moving organization
• Fluency in written and spoken English

Requirements

• Drive the GTM strategy across the company for BizGov to hit pipeline and bookings targets at a quarterly and annual level
• Own positioning and messaging for the BizGov segment, including distinct value propositions for federal agency buyers, state and local government buyers, and corporate/workforce learning buyers
• Develop persona-specific messaging for key buyer types across the segment
• Maintain and update positioning documentation to reflect product changes, competitive shifts, and evolving buyer priorities
• Lead go-to-market strategy discussions and planning for campaigns within your owned segment
• Own competitive intelligence for the BizGov segment
• Build and maintain the sales enablement materials that equip Blackboard’s BizGov sales team
• Support new logo and customer marketing campaigns by developing campaign assets

Benefits

• The expected salary range for this position is $95,600 - $107,000
• The range reflects base salary only and does not include additional compensation such as company bonus or benefits

Company Description

Blackboard delivers the digital environment for transformational teaching and learning. We serve thousands of institutions with the industry's most AI-advanced LMS, Blackboard Ally for accessibility, and institutional effectiveness solutions that put educators and learners at the center. We're an education company that builds technology. Learn more at blackboard.com.