Product Marketing Manager

Company Description At Xplor, we believe that helping people make the most of each day is the most rewarding way to spend ours. We give small and medium-sized businesses cloud-based, intuitive technology solutions that enable them to manage all the hassles of running and growing a business, so business owners can get back to doing what they love. With Xplor Pay, we help businesses get paid quickly and securely – without hidden fees. We built the tech ourselves, and our platform delivers secure, transparent, fast, and accurate payments. We are unified by our purpose of helping people to succeed. So, when you become part of our team, you also become part of the personal connection that strengthens the relationship people have with Xplor products. Job Description About the Role We’re looking for a curious, proactive Product Marketing Manager who is both an owner and a doer. You’ll lead product launches, competitive intelligence, market insight, and sales enablement across Mariana Tek and Momence – two high-growth products within our boutique fitness portfolio. You’ll join an established product marketing function with proven processes, strong cross-functional partnerships, and support from a broader marketing organization. You won’t need to build the function from scratch. Instead, you’ll take ownership of your work, apply the existing foundation, and continually find ways to make it more effective. This is a highly cross-functional and hands-on role. You’ll manage the process behind complex launches, coordinate teams across Product, Sales, Customer Experience, and Marketing, and personally create the work that brings those launches to market. That could mean building a launch plan, writing launch communications, creating a competitive battlecard, training the sales team, or using AI to develop a tool or workflow that helps our teams work more effectively. We’re looking for someone who asks thoughtful questions, sees opportunities to improve the work, and takes initiative to make those improvements happen. You’ll have access to strong processes, experienced partners, and broad organizational support, but you’ll also have the ownership and autonomy to make the work your own. What you’ll do Product launches & go-to-market Lead end-to-end go-to-market planning and execution for new products, features, and portfolio initiatives Define launch goals, target audiences, launch tier, milestones, channels, enablement requirements, and measures of success Develop the core value proposition and launch messaging needed to clearly communicate what is launching, who it is for, and why it matters Build and manage cross-functional launch plans with Product, Demand Generation, Customer Marketing, Sales, Customer Success, Support, and Learning and Development Identify launch risks and dependencies, drive decisions, and keep stakeholders aligned from planning through post-launch follow-up Measure launch performance, capture learnings, and recommend actions to improve adoption, pipeline impact, and future launch execution Market & customer insight Build a strong understanding of boutique fitness operators, buyers, customer segments, market dynamics, and category trends Gather insights through customer conversations, sales calls, win/loss feedback, product-usage data, market research, and collaboration with customer-facing teams Identify changing customer needs, buying triggers, objections, and market opportunities that should influence product and go-to-market decisions Synthesize research into clear, actionable recommendations for Product, Sales, Marketing, and Customer Success Develop regular market and customer insight updates that help teams understand what is changing and what it means for the business Bring market and frontline insights into roadmap, commercialization, campaign, and portfolio-planning conversations Competitive intelligence Own competitive research for assigned products and priorities, including competitor positioning, packaging, capabilities, and go-to-market motions Synthesize insights from sales conversations, win/loss feedback, market research, customer input, and competitor activity Turn competitive intelligence into timely, actionable guidance that helps teams differentiate confidently and respond to objections Maintain competitive resources and establish a practical cadence for sharing market changes with Product and go-to-market teams Sales enablement Create and maintain high-impact sales tools, including pitch decks, battlecards, talk tracks, objection-handling guides, demo narratives, one-pagers, and customer proof Plan and deliver product-launch training, competitive enablement, and ongoing market-readiness sessions for Sales, Customer Success, Support, and other customer-facing teams Partner closely with revenue leaders and frontline teams to identify knowledge gaps, recurring objections, and areas where additional enablement is needed Translate market, customer, product, and competitive insights into clear guidance that Sales can use in live prospect conversations Cross-functional partnership Serve as a product marketing partner to Product leaders and product managers from early launch planning through commercialization and optimization Partner with Sales and RevOps to ensure teams have the knowledge, tools, and competitive confidence required to win Collaborate with Demand Generation and Content to translate launch and market insights into effective campaigns and buyer-facing assets Partner with Customer Marketing and Customer Success on launch communications, adoption programs, upsell opportunities, and customer proof Qualifications What you bring 4–6 years of experience in product marketing, competitive intelligence, sales enablement, market research, or a related B2B SaaS role Demonstrated experience leading go-to-market launches for products or features Strong experience gathering customer, market, and competitive insights and turning them into actionable recommendations A track record of creating sales enablement that improves team readiness, confidence, and consistency The ability to understand complex products and translate them into practical guidance for customer-facing teams Strong facilitation and presentation skills, with experience leading training or enablement sessions Excellent project management and communication skills, with the ability to manage multiple products, launches, and priorities Comfort partnering directly with Product leaders, sales teams, executives, and other cross-functional stakeholders A data-informed mindset and the ability to evaluate launch, enablement, and go-to-market performance Nice to have Experience in vertical SaaS, boutique fitness, wellness, payments, or multi-location business software Experience supporting a portfolio of products with different audiences, competitors, and go-to-market motions Familiarity with tools such as Gong, Guru, Salesforce, Salesloft, Intercom, or similar platforms Why this role matters Winning in boutique fitness requires more than launching strong products. We need to understand where the market is going, how customer needs are changing, what competitors are doing, and what our teams need to sell effectively. This role connects those pieces – bringing products to market, translating insight into action, and ensuring our teams have the knowledge and tools to compete and win. The average base salary pay range for this position is $92,000 to $120,000 May be considered for a discretionary bonus This is a 100% remote position available to candidates located in the U.S., excluding Hawaii and Alaska. #LI-Remote Additional Information Values and Life at Xplor Our five core values guide us from how we hire and recognise our team members to how we interact with our customers day to day: Find a better way Do the right thing Say it straight Win together Own the outcome If these values sound like you, and describe people you want to work with, you will thrive at Xplor. As an Xplorer, you will be part of a global network of talented colleagues who will support your success. We look for commonalities and shared passions and give people the tools they need to deliver great work and grow at speed. Some of our perks and benefits are: Paid Parental Leave benefit programs #GiveBackDays/Commitment to social impact – 3 extra days off to volunteer and give back to your local community Ongoing dedication to Diversity & Inclusion initiatives such as D&I Council, Global Mentorship Program Access to free mental health support Flexible working arrangements Ready to apply? To start your application, please submit your resume, and we will be in touch as soon as we can. Please include the word "moonshot" at the top of your message to the Hiring Manager so that we know you took the time to read our job ad. More about us More than 130,000 businesses in 72+ countries rely on Xplor to run their day and get paid, processing over $47 billion in payments annually. Our connected ecosystem helps operators spend less time managing complexity and more time delivering the experiences that matter most. Xplor is backed by world-class investors Advent International, Battery Ventures, and Silver Lake. Good to know To be considered for employment, you must be legally authorized to work in the country you're applying for. Xplor does not sponsor visas, either at the time of hire or at any later time. We kindly ask you to apply through our careers portal or external job boards only. Please don't send your application via email. To learn more about us and our products, please visit xplor.com/careers/. We also invite you to check out our Candidate FAQs for more information about our recruitment process xplor.com/recruitment-faqs/. EEO and Artificial Intelligence We believe in transparent hiring. We use an applicant tracking system that includes artificial intelligence-enabled features to assist with the screening and assessment of job applications, such as candidate scoring or ranking. These tools support our recruitment process, but all hiring decisions are made by our recruitment team following human review. We do not rely on artificial intelligence to make final hiring decisions. Find our Candidate AI Usage guidelines here. Xplor is proud to be an Equal Employment Opportunity employer. We're dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability, veteran status and age. Applications are encouraged from all sectors of the community. All Information will be kept confidential according to EEO guidelines. Xplor is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Xplor will take steps to ensure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact us via [email protected]. We make it a priority to respond to every applicant. Role type: Individual Contributor Department: Marketing Division: Fitness and Wellbeing Compensation: USD 92000 - USD 120000 - yearly