Product Marketing Manager

Senior Product Marketing Manager - Mobile Games Electronic Arts (EA), Posted Mar 14, Full-time, Seattle, Negotiable, Advanced (5-10 yrs) Description & Requirements Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, Plants vs Zombies and Battlefield. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and ultimately putting our franchises at the center of the broader entertainment ecosystem. This Senior Product Marketing Manager will play an important role within EA’s Live Services Marketing organization. You will support the Product Marketing function across a variety of mobile games, drive marketing strategy on important projects promoting awareness, adoption, engagement, and retention of our players. You will lead marketing programs with a strong cross‑functional team, composed of internal team members and agencies including Product, UA, Platform Partners, ASO, Licensors, Social, Community, Influencers, and PR to achieve business growth. You will be a vital strategic partner to our studio teams as well as our IP partner. This PMM will report to the Director of Product Marketing, The Collection. This role is hybrid with 3 days in the office and 2 days remote. Responsibilities Define longer term marketing objectives and strategy, develop and execute go-to-market plans for new games and live services. Conduct market & consumer research and translate insights to inform the roadmap and marketing strategies. Act as a strategic marketing partner and voice of the player to studio leadership throughout the product life cycle. Monitor mobile market trends and the competitive landscape and be the voice of the market to the CFX team. Lead the cross‑functional team and agencies (Creative, UA, Platform Partners, Social, Influencer, PR, ASO, Brand). Brief all partners on marketing strategy, positioning, and messaging and approve assets to ensure brand consistency. Work with the Creative team on marketing asset development. Collaborate with Analytics to build accountability (targets, experiments). Produce campaign post‑mortems to highlight insights for Growth & Studio team Partner with finance and operations on budget management for brand programs Manage marketing campaign calendars, asset deliveries, and messaging for target audiences. Work in partnership with 1st Party and ASO to test and implement improvements across app stores. Qualifications Bachelor’s Degree or equivalent in business or related field At least 10+ years of experience in mobile marketing, product marketing, or brand marketing. At least 5+ years of experience in the gaming industry (ideally in mobile gaming). You have already worked on world‑class IPs (Intellectual Properties) such as Star Wars™, Game of Thrones®, Marvel®, Transformers®, Pokémon™ or Dragon Ball®. All brands listed are trademarks or registered trademarks of their respective owners. Analytical marketer who can translate data into actionable insights. Experience managing a cross‑functional team in a large organization. Integrated Marketing experience including paid, owned, and organic channels. Strong project management skills. Pay Transparency - North America Compensation And Benefits The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs). PAY RANGES British Columbia (depending on location e.g. Vancouver vs. Victoria) $130,800 - $183,000 CAD California (depending on location e.g. Los Angeles vs. San Francisco) $150,100 - $228,000 USD Washington (depending on location e.g. Seattle vs. Spokane) $141,300 - $192,000 USD Pay is just one part of the overall compensation at EA. In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full‑time employees. Certain roles may also be eligible for bonus and equity. For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top‑up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full‑time employees. Certain roles may also be eligible for bonus and equity. About Electronic Arts We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well‑being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do. Equal Employment Opportunity Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law. #J-18808-Ljbffr