Product Marketing Manager

Germantown, United States | Posted on 12/05/2024 Subject matter expert on our professionalservices and will be leading the development of content to help meet the demand. To provide industry-level messaging andpositioning to clearly articulate value and differentiation—for bothinternal and external customers. Creating collaterals for Trade shows andvarious other events, selling Business services by visiting these events Work closely with cross-functional teamsto ensure seamless execution. Plan and execute all aspects of events,including but not limited to managing booths at trade shows, conferences,product launches, and promotional events. Manage all functions of contentgeneration from start to finish and communicate regularly with internalteam members to ensure creation of engaging ad campaigns are delivered anddeadlines are met routinely. Marketing Market will design ago-to-strategy for selling business services to Associations market. Develops a deep knowledge of our targetmarket and is responsible for positioning and value propositiondevelopment. Responsible for creating advertisingcontent to aid in the success of email campaigns. Collect feedback from sales and serviceteams to inform product positioning and innovation Work closely with Sales team and DigitalMarketing Manager under the direction of the Chief Executive Officer andChief Operating Officer. Respond to change productively and handleother duties as required. Collaborating and Managing Marketingsupport with remote teams based in India. Require experience with associationsand/or nonprofits. This role requires regular travel tovarious locations Experience with using marketing toolssuch as Campaign Monitor, SEMRush, HootSuite Bachelor’s degree in Marketing,Communications, Journalism, Business, English or Related Field; Required Excellent writing, editing & grammarskills, and superb attention to detail. Strong personal organizational skills andability to keep track of multiple client campaigns and meet deadlines. Experience researching and promotingproducts and services via various ad platforms, search engines, socialmedia, website content, and blogs. Experience working in a team environmentand collaborating with various levels of stakeholders. #J-18808-Ljbffr