Product Marketing Manager

Role Description

We are seeking a motivated and hands-on Product Marketing Manager to support the development of our product marketing function as Machinify evolves from services-based offerings to a unified, scalable tech platform model. This is a builder role for someone excited to learn by doing. You will work closely with Product Marketing leadership and cross-functional partners to build foundational assets, support product launches, and help translate complex capabilities into clear, compelling messaging. You’ll play a key role in improving how our products are understood by customers and enabling sales and go-to-market success.

Key Responsibilities & Skillsets

• Messaging & Positioning (Support & Execution)
  • Assist in developing and refining product messaging, positioning, and value propositions across the platform.
  • Translate complex AI-powered capabilities into clear, defensible value propositions for payer audiences.
  • Partner with product, sales, and operations teams to incorporate feedback into messaging and content.
• Persona Development & Customer Insight
  • Support the development of personas by gathering and synthesizing customer, sales, and market insights.
  • Help map customer pain points and workflows across the payment integrity lifecycle.
  • Partner with product, sales, and operations teams to incorporate feedback into messaging and content.
• Video-Forward Storytelling & Core Asset Library
  • Support video content development, including scripting and coordinating with subject matter experts.
  • Contribute to the creation of core marketing assets such as product collateral and sales enablement materials.
  • Ensure content aligns with overall product messaging and clearly communicates customer value.
• Product Launches
  • Assist in coordinating product launches in partnership with Product Operations and Marketing.
  • Help develop launch materials, internal communications, and enablement resources.
  • Support execution of repeatable launch processes and post-launch learnings.
• Sales Enablement
  • Help create and maintain sales tools such as pitch decks and one-pagers.
  • Work with sales teams to understand common objections and areas where messaging can improve.
  • Contribute to training and enablement efforts to support field teams.

Qualifications

• Experience in product marketing (or adjacent GTM roles with heavy messaging/content ownership), ideally in B2B SaaS and/or healthcare technology companies.
• Demonstrated experience supporting messaging, content creation, or product launches in a cross-functional environment.
• Experience partnering closely with product, operational, and sales counterparts.

Requirements

• Builder Mentality: Energized by creating the first version of what “great” looks like, and then iterating quickly as you learn.
• High Ownership, Low Ego: Jumps in wherever needed, seeks truth over credit, and prioritizes outcomes over optics.
• Technical Fluency: Able to engage product and data science teams to understand what’s real and what needs nuance.
• Clarity Obsessed: Unusually strong instinct for simplifying complexity into language that moves decisions.
• Credible, Customer-Focused Storytelling: Balances ambition with accuracy; aims for defensible narratives in a high-stakes healthcare context.
• Comfort with Ambiguity: Thrives in a fast-moving environment where priorities evolve.

Benefits

• This is an exempt position.
• The salary range is for Base Salary. Compensation will be determined based on several factors including skill set, years of experience, and geographic location.

Equal Employment Opportunity at Machinify

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace. Machinify is an employment at will employer.