Product Marketing Manager
$85k - $120kFull-time
Rush Street Interactive
Role Description
As the Product Marketing Manager, you will be instrumental in executing marketing strategies to support our online casino and sportsbook. This hands-on position focuses on bolstering overall user acquisition, retention, and engagement by managing cross-vertical marketing initiatives and go-to market plans. Additionally, this role supports the optimization of creative performance by planning creative tests and regularly monitoring the competitive landscape.
- Support Product Marketing Initiatives: Assist in the planning and execution of product marketing efforts aimed at improving brand visibility, user acquisition, onboarding, engagement, and retention.
- Drive Cross-Functional Collaboration: Partner closely with the Creative, Product, and User Acquisition teams to align and establish dynamic workflows to effectively execute on product marketing initiatives, campaigns, and tentpole moments.
- Contribute to Messaging & Go-to-Market Plans: Help develop marketing narratives and collateral that resonate with target audiences and are grounded in competitive analysis and user insights.
- Enable Growth Opportunities: Partner with the User Acquisition and Creative team to identify and support project management of high-potential campaign opportunities that support optimized performance.
- Utilize & Share Data to Inform Decisions: Track product, user, and campaign data to produce actionable post-campaign analysis and insights; share regularly with stakeholders to inform business decisions.
- Own Key Projects: Lead specific product marketing initiatives from ideation through execution, ensuring timelines are met and stakeholders are aligned.
Qualifications
- Bachelor’s degree in marketing, Digital Marketing, or Project Management preferred, or equivalent relevant work experience.
- 3+ years in product marketing, marketing project marketing, or related role within the online gaming, sports betting, or mobile gaming industry.
- Demonstrated ability to manage complex projects with multiple stakeholders across Marketing, Product, Operational and BI disciplines.
- Ability to analyze, interpret, and effectively act on campaign performance, market data, and user behavior.
- Proficiency in digital creative processes including conceptualization, briefing, optimization, testing, and review.
- Familiarity with the gaming or mobile gaming market, understanding key trends and consumer needs.
- Exceptional written and verbal communication skills to convey ideas and inspire action.
- Comfortable working in a dynamic, fast-paced, iterative environment while managing flexing priorities.
- Able to travel occasionally both domestically and internationally.
Benefits
- Discretionary annual company bonus (Eligibility Varies by Role)
- 401(k) plan with 100% company match on the first 4%
- Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance
- Paid Time Off (Eligibility Varies by Role)
- Employee Assistance Program (EAP)
Pay Range
$85,000 — $120,000 USD
What Makes Us Great
- Comprehensive compensation
- Work-life balance initiatives
- Autonomy – we embrace personal freedom and responsibility
- Creativity – we are open to new ideas of how we can be better
- Growth – we want you to develop personally as well as professionally
- Top-notch professionals who are passionate about what they do
- People-oriented environment and supportive atmosphere
Vacancy posted 6 days ago
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