Product Marketing Manager

Role Description

Included Health is seeking a highly strategic, analytical, and creative Senior Product Marketing Manager to help shape foundational product positioning and lead high-priority growth opportunities for our Health Plan and Public Sector segments, ultimately driving higher win rates and pipeline acceleration. This role will sit within our Pursuits Studio model, where Product Marketing serves as a lead storyteller and co-strategist on complex, high-value pursuits from early engagement through pitch, proposal, and close.

In addition to developing base product narratives and sales assets for our Virtual Primary Care, Urgent Care, Behavioral Health, and Expert Medical Opinion offerings, this PMM will act as the marketing “producer” for strategic pursuits:

• Creating the marketing plan
• Mobilizing the right cross-functional resources
• Overseeing development of tailored deliverables that strengthen differentiation, improve deal velocity, and increase win rates

This role will partner closely with Sales RVPs, who are responsible for the overall vision and strategic direction for each pursuit.

The ideal candidate has the ability to:

• Translate complex product capabilities into clear, persuasive, data-driven stories and crisp, high-quality sales collateral that improves conversion rates through each stage of the sales funnel
• Tailor product narratives, assets, and channel strategy to resonate with specific buyers and segments
• Lead cross-functional teams through high-stakes, fast-moving opportunities

Qualifications

• 5+ years of product marketing experience, with meaningful experience in sales enablement, strategic pursuits, go-to-market strategy, or complex B2B deal support
• Strong experience developing messaging, positioning, and market-facing assets that combine crisp storytelling, compelling visuals, and persuasive data
• Proven ability to work cross-functionally and deliver results in complex, fast-moving environments with many stakeholders and shifting priorities
• Strong interpersonal skills and a track record of building effective relationships across sales, product, analytics, and other partner teams
• Exceptional analytical skills, including the ability to interpret complex information, extract key insights, and translate them into clear commercial narratives
• Experienced in leveraging AI to produce high-quality marketing/sales content and improve processes
• Proficient in using the Google and/or Microsoft Suite of products
• Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and concisely to diverse internal and external audiences
• Strong project management skills and the ability to manage multiple priorities concurrently without sacrificing quality
• Bachelor’s degree in Marketing, Business, or a related field; MBA a plus

Requirements

• Maintain a strong understanding of the Health Plan and Public Sector landscape, including buyer dynamics, competitor positioning, procurement considerations, and segment-specific proof points
• Translate complex product capabilities and impact data into simple, compelling base narratives and pitch decks that resonate with senior decision-makers and buying committees
• Tailor Included Health’s core story for public sector audiences, where fiduciary accountability, transparency, peer validation, and defensible financial outcomes are especially important
• Tailor Included Health’s core story for health plan audiences, where access, member experience, integration, strategic fit with the plan’s existing model, pricing, and defensible financial outcomes are especially important
• Partner with Included Health’s analytics and actuarial teams to develop pre-sale analytics tools and processes that can be used to create compelling, data-driven business cases that generate early interest among target buyers
• Create the positioning strategy and plan to transform core product narratives into compelling, customized sales assets that address the buyer's key priorities and potential objections
• Lead development of tailored pursuit narratives, executive summaries, sales decks, one-pagers, proposal content, and other custom materials
• Partner on account-based marketing strategies, custom demos, proof points, and data-driven analyses
• Serve as the primary marketing lead within cross-functional pursuit pods, across multiple concurrent opportunities
• Contribute to the evolution of repeatable pursuit processes, templates, and content approaches

Benefits

• Remote-first culture
• 401(k) savings plan through Fidelity
• Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)
• Paid Time Off ("PTO") and Discretionary Time Off (“DTO”)
• 12 weeks of 100% Paid Parental leave
• Family Building & Compassionate Leave: Fertility coverage, $25,000 for surrogacy/adoption, and paid leave for failed treatments, adoption or pregnancies
• Work-From-Home reimbursement to support team collaboration home office work