Product Marketing Manager

Role Description

This is a marketing generalist role with a product marketing lean and real ownership from week one. You'll shape how Gauntlet's products show up in the market:

• Owning positioning, launches, and sales enablement across a portfolio serving $1.5B+ in client TVL for some of the largest fintechs, protocols, and capital allocators moving onchain.
• Your work sits close to product and BD, shipping into launches, client conversations, and the stories institutions hear about Gauntlet.
• Contributing to communications (launch comms, events, social, website) as new products ship.
• Time will split roughly half product marketing, half comms, shifting with the roadmap.

Qualifications

• 3–6 years in product marketing, marketing, or communications at a crypto, fintech, or financial infrastructure company.
• Strong grasp of technical and financial concepts.
• Hands-on DeFi knowledge is a real plus, but not a gate.
• Strong instinct for product positioning: turning technical work into clear narratives and buyer-ready materials.
• Experience owning product launches end-to-end.
• Track record of building sales enablement (decks, one-pagers, proposals, battlecards) that BD actually uses.
• Solid writing across blog posts and social copy.
• High proficiency with AI tools — you use LLMs and agents in your day-to-day work and have built things with them.

Requirements

• Own product positioning and messaging for vault products, new strategies, and structured products.
• Translate positioning into the materials that sell: BD slide decks, landing pages, technical documentation, and proof points.
• Run product launches end-to-end: pre-launch data collection, waitlists, launch copy, sales enablement, BD training, mock pitches.
• Build the sales enablement library: slide decks, one-pagers, proposals, battlecards, product FAQ.
• Own the product to marketing feedback loop: regular sessions with BD to surface objections, adoption blockers, and market signal.
• Support launch communications: blog posts and social copy for new product launches (press is handled by an external PR consultant — you coordinate, not pitch).
• Own the product surface on the website: product pages, launch announcements, partner integrations.
• Support co-marketing with partners aligned to Gauntlet's institutional narrative.

Benefits

• Remote first — work from anywhere in the US & CAN!
• Regular in-person company retreats and cross-country "office visit" perk.
• 100% paid medical, dental and vision premiums for employees.
• $1,000 WFH stipend.
• Monthly reimbursement for home internet, phone, and cellular data.
• Unlimited vacation.
• 100% paid parental leave of 12 weeks.
• Fertility benefits.
• Opportunity for incentive compensation.