COMMUNITY MARKETING & OUTREACH SPECIALIST -BILINGUAL ENGLISH/ SPANISH

Job Description

Job Description

Nirvana Healthcare is looking for an outgoing, professional, and fully bilingual Spanish/English Community Marketing & Outreach Specialist to help us grow our presence within Spanish-speaking communities throughout New Jersey. This is a full-time / part-time, hands-on marketing and community relationship position. The person in this role will spend a significant portion of the week in the community meeting people, developing partnerships, attending events, and creating new opportunities to connect residents with healthcare services. This is not a flyer-distribution position and it is not a traditional desk-based marketing job. We are looking for someone who enjoys meeting new people, building relationships, following up, opening doors, and turning community connections into meaningful partnerships and measurable results. The position reports directly to the Chief Marketing Officer and works closely with the internal marketing team. WHAT YOU WILL DO You will represent Nirvana Healthcare throughout Bloomfield, East Orange, Newark, and surrounding communities. Your responsibilities will include: • Visit and build relationships with apartment buildings, senior communities, churches, pharmacies, local businesses, community organizations, and other trusted community partners. • Meet with property managers, leasing teams, resident coordinators, community leaders, clergy, business owners, social workers, case managers, and other decision-makers. • Introduce and explain healthcare services professionally in both Spanish and English. • Develop ongoing relationships rather than simply dropping off marketing materials. • Identify opportunities for partnerships, patient referrals, resident communications, presentations, health screenings, and community events. • Build relationships with home health agencies, visiting nurse organizations, social workers, case managers, senior organizations, and other potential referral partners. • Help promote primary care, specialty care, preventive services, walk-in availability, and house-call services. • Coordinate opportunities for complimentary blood pressure and BMI screenings, health education programs, and community presentations. • Attend selected community events and represent the organization professionally. • Follow up consistently with every qualified contact and opportunity. • Track outreach activity, relationships, referrals, inquiries, and results. • Provide a clear weekly activity and performance report. • Work with the marketing team to identify which outreach activities are generating actual patient inquiries, appointments, and completed visits. WHAT A TYPICAL WEEK MAY INCLUDE A typical week may involve: • Visiting targeted organizations and community locations. • Meeting directly with decision-makers. • Following up with existing contacts and potential partners. • Securing meetings, presentations, events, or marketing placements. • Attending community activities. • Coordinating with the marketing team. • Updating outreach records and tracking results. • Planning the following week's outreach strategy. This is a results-oriented position. Success is not measured simply by the number of flyers distributed or places visited. We want to know which relationships and activities produce real opportunities, referrals, patient inquiries, and appointments. WEEKLY PERFORMANCE EXPECTATIONS The position will be expected to work toward measurable weekly goals, including: • 25–30 targeted outreach visits. • At least 15 direct conversations with decision-makers. • 7–10 new qualified community contacts. • 3–5 confirmed follow-up meetings, presentations, or partnership discussions. • At least two new placements, referral relationships, partnerships, or event opportunities. • Consistent follow-up with all active contacts and opportunities. • Complete tracking of activity and results. • A weekly written performance report. Activity goals are important, but the ultimate objective is to create measurable growth and patient volume. WHO WE ARE LOOKING FOR The ideal candidate is: • Fluent in spoken Spanish and English. • Warm, confident, personable, and professional. • Comfortable introducing themselves and starting conversations with new people. • Strong at developing and maintaining relationships. • Organized and reliable with follow-up. • Able to work independently and manage a field-based schedule. • Persistent and motivated without being overly aggressive or sales-driven. • Comfortable speaking with community leaders, business owners, healthcare professionals, social workers, and residents. • Able to document activity and prepare clear reports. • Comfortable using email, spreadsheets, mobile applications, and basic digital tracking tools. • Willing and able to travel throughout the assigned territory. • Available for occasional evening or weekend community events. PREFERRED EXPERIENCE Experience in any of the following areas is helpful: • Community outreach • Healthcare marketing • Community relations • Business development • Referral development • Social services • Home health • Senior services • Nonprofit organizations • Residential or apartment community relations • Event coordination Previous healthcare experience is helpful, but it is not required. The right personality, professionalism, work ethic, communication skills, and ability to build relationships are extremely important. Knowledge of Spanish-speaking communities in Bloomfield, East Orange, Newark, and surrounding Essex County areas is strongly preferred. WORK ENVIRONMENT This is primarily a field-based position with regular time dedicated to: • Community outreach • Partner meetings • Follow-up • Planning • Tracking • Reporting • Marketing team coordination Reliable transportation is required. HOW SUCCESS WILL BE MEASURED Success in this position will be measured by: • Qualified community relationships developed • Residential building partnerships established • Referral partners created • Community events and presentations secured • Spanish-speaking patient inquiries generated • New patients scheduled • Completed new-patient visits • Former patients reactivated • House-call referrals generated • Measurable results from specific outreach activities and partnerships WHY JOIN US? This is an opportunity to help build and lead a focused community outreach initiative from the ground up. You will have the opportunity to: • Become a key member of the marketing department. • Build meaningful relationships throughout the community. • Help connect people with healthcare services. • Develop a professional network across healthcare and community organizations. • See and measure the direct results of your work. • Grow with an expanding healthcare organization. Job Type: Full-Time / Part-Time Language Requirement: Fluent Spanish and English Travel Requirement: Local travel throughout Essex County and beyond. Work Location: Field-based with regular team and office coordination