Senior Campaign Strategy Coordinator

About the RoleIn this role, you will support the development and execution of strategies that strengthen Kohl’s master brand and ensure upper-funnel campaigns bring that brand to life in authentic, engaging ways. You will help connect customer insights, creative storytelling and business priorities to create cohesive brand experiences. Collaborating across marketing, creative and media teams, you will play a key role in aligning short-term campaign efforts with long-term brand goals.What You’ll DoAssist in activating Kohl’s brand positioning, purpose and identity across marketing channels and customer touchpointsWork with the Customer Insights team to identify customer, cultural and competitive insights that inform brand and campaign strategiesHelp develop and maintain brand and campaign strategy briefs that connect brand purpose to business prioritiesPartner with teams across marketing to ensure seasonal and promotional campaigns ladder up to the master brand strategy and maintain consistent brand expressionSupport collaboration between channel, creative and media partners to build cohesive and impactful campaign ecosystemsCompile data from brand tracking, perception studies and performance reports to identify insights and opportunitiesManage updates to brand documentation, positioning frameworks and creative toolkits to ensure consistency and accessibilityHelp prepare materials and recaps for brand and campaign planning sessions to align stakeholders and leadershipTrack timelines, deliverables and communication across projects to ensure smooth coordination and follow-throughAct as a brand advocate, ensuring all work reflects Kohl’s values and contributes to a strong, unified customer experienceAdditional tasks may be assignedWhat Skills You HaveRequiredBachelor’s degree in Marketing, Communications, Business or a related field, or equivalent experience2+ years of experience in brand, marketing or campaign strategy within a retail or consumer-focused organizationPreferredFamiliarity with brand tracking and research methodologiesJob SummaryJob number: R473133Profession: Marketing, eComm & Creative