Sr. Director of Social & Influencer

Job Description

Lucky Strike Entertainment, formerly Bowlero Corp, is one of the world’s premier location-based entertainment platforms. With over 360 locations across North America, Lucky Strike Entertainment provides experiential offerings in bowling, amusements, water parks, and family entertainment centers. The company also owns the Professional Bowlers Association, the major league of bowling and a growing media property that boasts millions of fans around the globe. For more information on Lucky Strike Entertainment, please visit ir.luckystrikeent.com.

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On-Site | Miami, FL

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We Are Lucky Strike Entertainment.

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Bowling, Arcade, Family Entertainment Centers. One company. Twelve brands. A career built around unforgettable experiences. Hospitality at our core; we put people first by creating meaningful connections and delivering memorable experiences to every guest, every time.

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Summary

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The Senior Director, Social & Influencer owns the strategy and day-to-day execution of Lucky Strike and AMF's social and influencer programs — leading the internal social team, approving creative before it goes live, and managing the social agency relationship that powers content across Instagram, Facebook, TikTok, LinkedIn, YouTube and Reddit. This hands-on, execution-focused leader partners closely with the Content, Social and Growth Strategy Lead to run a high-output social and influencer engine, from creative briefings and approvals through publishing, agency management and creator partnerships.

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What You'll Do

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• Partner with the Content, Social and Growth Strategy Lead to set format, tone, cadence and growth priorities by platform, and work with the paid agency to run top-performing content through the paid funnel
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• Lead the influencer and creator strategy across brands, markets and platforms — sourcing, vetting, negotiating and reporting on campaigns in-house and through agency partners; build influencer agency and talent relationships, a brand ambassador program, and set KPIs for reach, engagement and conversion
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• Oversee day-to-day social publishing, community management and social listening across all platforms, ensuring timely, on-brand responses and escalating issues as needed
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• Own weekly, monthly, quarterly and annual reporting on social and influencer performance against goals
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• Directly manage, coach and develop the internal social team, owning workflow, priorities, the content calendar and performance standards
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• Own day-to-day approval of all social creative and content assets, partnering with brand and creative teams to ensure alignment with campaign direction and brand guidelines
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• Own the day-to-day relationship with the social content/creative agency, including scope, deliverables, timelines, budget, invoicing and ROI tracking
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• Partner with brand, PR, events and performance marketing teams on go-to-market planning and execution for major campaigns and seasonal pushes
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What You'll Bring

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• 7-10 years of experience in social media, content or influencer marketing, including 3+ years directly managing a team
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• Track record of results-driven social media efforts and experience owning creative approvals across a high-volume content calendar
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• Experience managing external agencies, including scope, budget and performance accountability
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• Deep knowledge of the influencer/creator landscape and social platforms (TikTok, Instagram, YouTube, Reddit and emerging channels)
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• Strong people leadership, organizational and project management skills — able to coach a team and manage multiple workstreams and priorities at once
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• Analytical mindset and excellent communication and cross-functional collaboration skills, comfortable using performance data to guide decisions
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• Experience in retail, hospitality, entertainment or multi-unit/location-based brands, and proficiency in Claude, Microsoft Office and project management tools (e.g., Monday), is a plus
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• Willingness to travel for quarterly shoots, markets and creator/influencer events
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What You’ll Get

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• At Lucky Strike Entertainment, we’re committed to supporting your well being both on and off the job. Here’s a peek at some of the benefits available to our Corporate associates:
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• Medical, Dental, Vision plans to select from based on your needs
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• Wellness resources to help you along your wellness journey
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• 401(k) Retirement Plans
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• Employee Stock Purchase Program
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• Employee Assistance Program (EAP)
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• Vacation and Holidays
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• Perks! Bowling, Boomer’s, and Waterpark discounts, Retail discounts, Event discounts and more!
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This position includes a pay range of $150,000 - $180,000 per year plus bonus.

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Lucky Strike Entertainment offers performance-based incentives and a competitive total rewards package which includes healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. More details regarding benefits are available here: