Head of Lifecycle Marketing
Confidential
Head of Lifecycle Marketing About the Company Expanding financial technology (FinTech) & wealth management platform Industry Internet Type Privately Held, VC-backed Founded 2009 Employees 51-200 Funding $101-$200 million Categories Internet Technology Financial Services Specialties lending credit unions consumer finance credit card debt consolidation and fintech Business Classifications Mobile B2C About the Role The Company is seeking a Head of Lifecycle Marketing to take on a pivotal role in the organization. The successful candidate will be responsible for setting and owning the post-funding lifecycle strategy, with a focus on maximizing the value of every customer relationship. This includes anticipating market trends, making data-driven decisions on the next-best-offer, and treating LTV, repeat-borrow rate, and portfolio yield as key performance indicators. The role demands a leader who can operate with a high level of analytical and financial fluency, and who is adept at working with cross-functional teams to drive performance. The Head of Lifecycle Marketing will also be instrumental in evolving the business model to view the borrower relationship as a long-term engagement, rather than a single transaction. Applicants for the Head of Lifecycle Marketing position at the company should have a minimum of 8 years' experience in lifecycle, CRM, retention, or growth marketing, with a strong preference for those with a background in lending or fintech. The role requires a candidate with a proven track record in owning and executing LTV or retention strategies, and who is adept at running rigorous experiments to inform decision-making. Deep expertise in lifecycle marketing, including journey design, automation workflows, and next-best-offer logic, is essential. The ideal candidate will be hands-on with modern marketing tools and be prepared to build and lead a team as the function scales. A strategic mindset, the ability to operate in ambiguity, and a commitment to driving results through a disciplined operating cadence are also key attributes for this role. Hiring Manager Title Chief Revenue Officer Travel Percent Less than 10% Functions Marketing
- ...acquisition across both sides of the marketplace (donors and intended parents) Build and evolve a multi-channel marketing strategy spanning paid, organic, lifecycle, partnerships, and emerging channels Drive performance marketing with a strong data-driven...SuggestedFull timeRemote work
Cofertility
Los Angeles, CA1 day ago - ...Job Summary We're seeking a Growth Marketing Lead who has built their career around app-based platforms and is passionate about... ...and ROI. - Run experiments and optimize onboarding, lifecycle, and re-engagement strategies through testing and analytics....SuggestedSummer work
CESNA GROUP INC
Beverly Hills, CA1 day ago $175k - $225k
...leadership, deeply embedded with Sales, Marketing, Customer Success, Professional Services... ...measurable business outcomes across the customer lifecycle. This is a senior individual... ...ideal for a current or former Director / Head of Enablement who wants to drive impact...SuggestedShift work$5,700 per month
Head of Marketing - Scale African Futurism Fine Art Brand to $2M/Month Head of Marketing - Scale African Futurism Fine Art Brand to $2M/Month... ...tactics to increase booking rates, show rates, and upsells. Lifecycle Marketing: Use email & SMS campaigns to re‑engage past...SuggestedRotational programFull timeRemote workWorldwide- ...HEAD OF MARKETING Lean Marketing — Home of The 1-Page Marketing Plan We’re scaling to 8 figures fast and need a Head of Marketing who wants full ownership of the engine behind one of the world’s most influential marketing brands. If you’re obsessed with data, hungry for...SuggestedWeekly payImmediate startRemote work
Lean Marketing
Los Angeles, CA1 day ago $200k - $300k
...development and execution of MGA’s brand-led DTC initiatives across owned platforms Help define the role of DTC within MGA’s broader go-to-market ecosystem, ensuring alignment with retail and wholesale partners Translate brand and marketing priorities into compelling DTC...WorldwideMGA Entertainment
Los Angeles, CA2 days ago$120k - $185k
...Compensation: $120,000 - $185,000 / year Department: Marketing & Communications Location: Hawthorne, California Overview Astrolab is pioneering... ..., and scaling demand to propel our mission forward. As Head of Marketing, you will serve a central role in shaping Astrolab...Remote workHome officeFlexible hoursSupportFinity
Hawthorne, CA1 day ago- ...Head of Marketing About the Company Pioneering provider of next-gen infrastructure solutions Industry Information Technology and Services Type Privately Held About the Role The Company is seeking a Head of Marketing to spearhead its go-to-market efforts, with a focus on...
Confidential
Los Angeles, CA5 days ago $120k - $160k
...Lean Marketing — Home of The 1-Page Marketing Plan We’re scaling to 8 figures fast and need a Head of Marketing who wants full ownership of the engine driving one of the best-known small-business marketing brands in the world. If you’re obsessed with data, hungry...Full timeFor contractorsRemote workLean Marketing
Los Angeles, CA4 days ago$180k - $240k
...destination for Marvel/Disney IP, and we\'re looking for a Head of Marketing to own how we grow it in the US market. This role reports directly... ...-house, by agencies, or by external creators Own the email lifecycle: onboarding, engagement, and win-back flows 2. Community &...Full time$170k - $200k
.... We’re a small, ambitious team that moves fast, learns quickly, and consistently outperforms much larger competitors. Lifecycle Marketing is a core growth and profitability engine at Sans. It is responsible for how we convert, engage, and retain customers—and ultimately...Temporary workWork experience placement3 days per weekSANS Institute
Los Angeles, CA2 days ago- ...strategy, product roadmap, and growth engine. The Stanley Short Form Marketing Team sits at the center of that growth. We’re responsible for... ...customer success across the business – connecting paid media, lifecycle, product marketing, content, creator storytelling, and growth...
Stan
Los Angeles, CA2 days ago $100k - $125k
...tools and resources to thrive as a practitioner and business owner. The Role We are seeking a strong, strategic, and data-driven Lifecycle Marketing Manager to maximize value, adoption, and retention of our paid customer base. In this high-impact IC role, you will be the...Summer workFlexible hoursNashville Public Radio
Los Angeles, CA1 day ago$160k - $200k
...Role Overview The Head of Growth will own Modern Animal's acquisition engine and... ...scale. This role oversees a seven-figure marketing budget, defines channel strategy, and... ...strategy, partnering closely with Creative, Lifecycle, Analytics, and Operations to align...Local areaRelocation packageModern Animal
Culver City, CA1 day ago- ...This leader will develop the overarching lifecycle strategy, build scalable retention systems, and lead cross-functional execution to... ...Lifecycle Revenue and Retention Performance Lead lifecycle marketing as a core revenue channel with accountability for retention,...Temporary work
Harnham
Los Angeles, CA1 day ago $130k - $150k
...famous for . This role will report to the Head of Digital Growth and manage the team... ...merchandising, sales channel owners, creative, and marketing teams to develop on-brand messaging that... ...Are ~7+ years of experience in CRM, lifecycle, or retention marketing, ideally within...For contractorsWork at officeLocal areaFrank And Eileen
Los Angeles, CA1 day ago$125k - $145k
...Description Job Summary We are seeking a strategic and data-driven Senior Loyalty & Lifecycle Marketing Manager to lead our member growth, engagement, and retention efforts at Farmers Insurance Federal Credit Union (FIGFCU). In this role, you will drive sophisticated...Farmers Insurance Federal Credit Union
Burbank, CA2 days ago- ...You Will Be Lifecycle Marketing Strategy & Client Communications Managing lifecycle marketing programs across a portfolio of mid-market and enterprise clients. Supporting the development and execution of customer journey strategies focused on acquisition, engagement, retention...
twentysix
El Segundo, CA3 days ago $170k - $210k
...Alteryx Inc. is looking for a Lifecycle Product Marketing Director to own the end-to-end customer journey for the Alteryx One platform. This individual contributor role requires 8+ years of experience in Product Marketing, specifically in the B2B SaaS sector. You will...Remote workAlteryx
South Gate, CA3 days ago- ...Head of Marketing About the Company Popular denim & fashion brand Industry Apparel & Fashion Type Privately Held About the Role The Company is in search of a Permanent Head of Marketing to join their team. The successful candidate will be tasked...Permanent employment
- ...Head of Marketing About the Company Respected fashion brand Industry Apparel & Fashion Type Privately Held About the Role The Company is in search of a Permanent Head of Marketing to join their team. The successful candidate will be tasked with...Permanent employment
- ...Head of Marketing About the Company AI-powered journaling and self-reflection platform helping people build emotional intelligence and progress. Industry Computer Software Type Privately Held, VC-backed About the Role The Company is seeking a Head...
$150k - $165k
...Head of Marketing Location: US — Remote (excluding Hawaii) Travel: ~3x/year to Boston + 1-week in-person onboarding Reports To... ..., data-driven demand generation, and owning the full client lifecycle from first touch through retention and upsell. This is a...Remote jobFull timePart timeFor contractorsShift work- SimplePractice is seeking a Lifecycle Marketing Manager in Los Angeles to enhance customer engagement and retention. The candidate will manage customer communication tools, optimizing onboarding and feature adoption workflows. This role demands 4-6 years of marketing experience...
$80k - $95k
Prager University in Los Angeles is hiring an Email Marketing Manager to execute and optimize their email marketing programs. In this role, you will build and deploy lifecycle email campaigns aimed at engaging members and increasing donations. The ideal candidate should...$129k - $161.2k
Lifecycle Marketing Commerce Senior Manager - Drops About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super‑serve over 100 million anime and manga fans across 200+ countries and territories, and help them...Temporary workFlexible hours$105k - $115k
Manager, Lifecycle & Retention Marketing (DTC)|FIJI Water Company# Manager, Lifecycle & Retention Marketing (DTC)FIJI Water Company | Los Angeles, CA | Brand marketing | Associate | Full-time | Job ID: REF6068WShare* Email## Company DescriptionIt’s more than just water....Full timeWork at officeLocal areaRemote workWorldwide$90k - $130k
...Oliveda, part of the Olive Tree People family and a pioneer in waterless, olive‑tree‑based skincare and wellness, is looking for a Lifecycle Marketing Manager to grow and nurture our customer community across email and SMS. You will own lifecycle strategy and execution,...Full timeSeasonal work- Reformation is seeking a Lifecycle Marketing Manager to architect enhanced customer journeys within the Ecommerce & Growth team. This role emphasizes developing multi-channel lifecycle journeys, managing complex automations, and collaborating across teams to optimize customer...
- Alteryx, Inc. is seeking a Lifecycle Product Marketing Director to manage customer journey strategies for the Alteryx One platform. This remote role requires extensive experience in developing lifecycle marketing programs aimed at enhancing customer retention and growth...Remote job
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