Head of Marketing
CESNA GROUP INC
Job Summary
We're seeking a Growth Marketing Lead who has built their career around app-based platforms and is passionate about driving measurable outcomes. You'll own user acquisition and growth strategies across mobile and web channels with a data-first mindset. You've scaled mobile apps, increased traffic, and conversions, and deeply understand the interplay between product, marketing, and analytics.
Job Description
Apply online or feel free to contact us directly for more information about the opportunity. Due to the high volume of applicant, we regret to inform that only shortlisted candidates will be notified. Thank you for your understanding.
We're seeking a Growth Marketing Lead who has built their career around app-based platforms and is passionate about driving measurable outcomes. You'll own user acquisition and growth strategies across mobile and web channels with a data-first mindset. You've scaled mobile apps, increased traffic, and conversions, and deeply understand the interplay between product, marketing, and analytics.
Job Description
- - Lead and execute growth marketing strategies focused on increasing app downloads, user base, traffic and engagement.
- - Own multi-channel user acquisition and retention efforts including paid media, SEO, organic content email marketing, social and influencer campaigns.
- - Define and track key marketing KPIs, optimizing marketing activations continuously to maximize impact and ROI.
- - Run experiments and optimize onboarding, lifecycle, and re-engagement strategies through testing and analytics.
- - Align go-to-market messaging with product positioning and mobile first customer journeys.
- - Collaborate with product, design and engineering to improve app UX and funnel conversion.
- - Lead external agency management and marketing team scaling as the business grows.
- - 7+ years of marketing experience, including 3+years in growth or performance marketing for mobile-first/app-based platforms.
- - Demonstrated ability to bring entirely new products or categories to market and drive awareness, adoption, and engagement.
- - Deep experience across both brand storytelling and growth/performance marketing ? with a clear track record of driving measurable results.
- - Strong content instinct and copywriting skills, able to translate complex concepts into relatable language for everyday users.
- - Highly analytical with hands-on experience using data and experimentation to drive marketing decision across media channel and marketing tech tools (e.g, main media channels, analytic tools; GA, MMP,CRM tools, etc.)
- - Comfortable presenting ROI-driven outcomes and marketing data-informed decisions.
- Preferred Qualifications
- - Experience in fintech, especially with understanding of KYC processes and compliance
- - Background in STO/blockchain or music/media tech planforms
- - Startup experience scaling marketing teams from the ground up
- - Bilingual communication skills (Korean/English) is plus
- Salary: 100-200k
- 100% coverage
- 100% 401(k) match on the first 10% of your contribution on eligible compensation
- Variety of ways to take advantage of time away from work including:
- Unlimited Paid Time Off (PTO) for exempt employees
- 11 Paid Holidays (including Juneteenth and Good Friday)
- Summer Fridays (between Memorial Day and Labor Day)
Apply online or feel free to contact us directly for more information about the opportunity. Due to the high volume of applicant, we regret to inform that only shortlisted candidates will be notified. Thank you for your understanding.
Vacancy posted 1 day ago
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