Marketing Manager II

Hybrid Loyalty Program Manager

The position will preferably be based in Pleasanton, CA with most of the Loyalty organization. However, open to candidates near (with 50 driving miles) divisional offices in Boise, Idaho, or one of our main regional offices (Seattle, WA, Portland, OR, Denver CO, Dallas TX, Chicago, IL, or Fullerton, CA, Phoenix, AZ). Open to going into division offices 2 days a week when needed.

Main responsibilities:

• Capture customers' lifetime love by placing them at the center of everything we do.
• Lead Loyalty Membership Strategy across the enterprise, building a world class set of loyalty program benefits/perks, features, partnerships and experiences to win customers for life via a strong understanding of member needs, competitive positionings/benefits and loyalty trends.
• Develop upward migration strategies to progressively create value for customers from U' free membership to paid FreshPass subscription.
• Create customer acquisition, engagement, and retention strategies for our free membership loyalty program (for U) and our paid subscription program (FreshPass), partnering cross-functionally with teams, including analytics, product and marketing teams, to bring to market.
• Strong ability to develop strategic frameworks and business cases to influence, test and scale.
• Collaborate with Loyalty Programs Marketing on loyalty campaigns, partnering with the Marketing Communications and CRM teams to create robust marketing and communication strategies and integrated omnichannel marketing plans.
• Continuously identify customer data and insights gaps, creating a learning plan to gain deeper understanding of member behaviors, mindsets and needs to support strategic growth, deeper customer engagement and new and enhanced product experiences.
• Partner across broader loyalty team, marketing, shopper experience, engineering, corporate and division marketing & operations teams to adopt and deploy loyalty programs, test new benefits/perks and scale the successful tests.
• Build and develop project management tools from strategy to execution.
• Lead and build partnerships across broader loyalty team, marketing, shopper experience, legal, product, engineering, corporate and division marketing & operations teams to execute loyalty programs.

What we are searching for:

• Bachelor's degree required; MBA preferred
• 7+ years of experience in building new digital loyalty capabilities and products across a large organization
• Mix of consulting and/or client-side experience in loyalty programs
• Seeking expertise and proven success in building strategy tools and frameworks for organizational adoption
• Experience of taking data driven insights to building new and innovative loyalty & digital experiences
• Strong ability to develop structured frameworks and approaches AND innovative thinking to solve complex challenges in a fluid environment
• Strong ability to create, build and leverage relationships and effectively interface with executive-level team members and at the same time have willingness to roll up the sleeves to solve problems
• Strong analytical skills
• Excellent listening, presentation, and written and verbal communication skills
• Effective project management skills; ability to prioritize, delegate and meet deadlines
• Aptitude for strategic thinking in a fluid environment
• Exceptional at prioritizing and focusing on the highest value opportunities
• Must be able to easily navigate and drive consensus through influence in a matrixed environment
• Proven success in building cross functional relationships