Product Marketing Manager

Product Marketing Manager

New York; Palo Alto, CA

About AppLovin

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit

To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

Fortune recognizes AppLovin as one of the Best Workplaces in the Bay Area, and the company has been a Certified Great Place to Work for the last four years (2021-2024). Check out the rest of our awards HERE.

About the Role

We are building a global consumer-facing product from the ground up, and we're looking for a Lead Product Marketing Manager to define how this product goes to market and scales up.

In this role, you will own end-to-end go-to-market strategy, leading product and feature launches while driving user growth across both in-product and external channels. You'll play a key role in expanding distribution across social platforms and building engaged user communities that fuel adoption and retention.

This is a highly cross-functional, hands-on role for someone who thrives in ambiguity, understands how products grow in today's ecosystem, and can turn strong products into scalable growth engines.

Key Responsibilities:

• Own GTM & Launches: Lead end-to-market strategy and execution for product features and market expansions.

• Drive Cross-Platform Growth: Expand product distribution across social platforms (TikTok, Instagram, YouTube, Reddit).

• Build Communities: Grow and manage engaged user communities (e.g., Reddit, Discord) to drive retention and advocacy.

• Partner Cross-Functionally: Align with Product, Operations, and Engineering teams to ensure successful launches and adoption.

• Leverage Data & Insights: Use performance metrics and experiments to optimize messaging, channels, and growth strategies.

• Scale GTM Operations: Develop playbooks, frameworks, and processes for repeatable, high-impact launches.

The Impact You'll Make:

• Drive successful global launches that accelerate user acquisition and engagement.

• Build scalable growth channels beyond the core product, especially across social ecosystems.

• Establish strong user communities that fuel retention, virality, and continuous feedback loops.

• Shape how AppLovin brings new consumer products to market at global scale.

Who You Are:

• 5+ years of experience in product marketing, product operations, growth marketing, or GTM roles in tech, or content platforms.

• Proven track record of leading product launches and driving user growth across digital channels.

• Deep understanding of social platforms and community-building dynamics (e.g., Reddit, TikTok, Discord).

• Strong storytelling skills—you can translate product features into compelling user-facing narratives. Data-driven and comfortable with experimentation, funnel metrics, and performance analysis.

• Experienced in cross-functional collaboration across product, engineering, marketing, and data teams.

• Strong project management skills with the ability to manage multiple launches simultaneously.

• Builder mindset—you create structure, processes, and systems in fast-moving environments.

Nice to Have:

• Experience in building a product from 0-1.

• Experience with launching consumer-based platform products.

• Background in community-led growth or creator ecosystems.

• Familiarity with growth loops, virality mechanics, and lifecycle marketing.

• Experience scaling products across international markets.

Why Join This Venture:

• Build and launch a global consumer product from zero to scale.

• Own GTM strategy with direct impact on growth and adoption.

• Operate at the intersection of product, growth, and community.

• Startup-level ownership backed by AppLovin's scale, technology, and resources.

• Shape how modern products grow—not just within apps, but across platforms and communities.