Director of Enrollment, Alpha - $250,000/year USD

"Alpha School students, on average, experience 2.4 to 2.6 times the academic growth of traditional school students"

- Forbes

Alpha is hiring.

In the Bay Area, the strongest admissions people don't sell. They manage a waitlist, staff a committee, and protect a reputation built long before they arrived. This job is the reverse. In your market, almost no family has heard of us yet. You go find them.

Alpha is a K-12 private school built on a claim we can prove: students complete core academics in two hours a day, learn faster than national benchmarks, and spend their afternoons on real skills rather than busywork. Bay Area parents are the hardest audience for that claim and the best one. Founders, engineers, physicians, and investors will not accept a warm tour and a mission statement. They will ask for the data, push on the trade-offs, and compare us to Nueva, Castilleja, Harker, Marin Country Day, and Branson in the same breath. Welcome that conversation.

Be clear about what this is. It is a sales job with a mandate for selectivity. You generate your own demand: preschool and feeder-school relationships, community partnerships, local events, and referrals from families you have already earned. You carry a growth number. You also tell a family "no" when the model is wrong for their child, in a market where saying "no" to a well-connected parent carries consequences. Both halves are the job. One misaligned family in a small cohort costs more than an empty seat.

Year one, you are the founding local face of a campus with a fledgling local brand, and most of your week happens outside the building. As the campus fills, the work changes. You stop chasing first conversations and become the leader parents ask for by name, with support under you and a playbook other campuses copy.

You work on-site at one campus (Palo Alto or San Rafael) five days a week, visible at drop-off, pick-up, and evening events.

What You Will Be Doing

• As Director of Enrollment, you generate your own qualified family demand through preschool and feeder-school relationships, community partnerships, referrals, and local events.
• Owning every stage yourself: first inquiry, needs-assessment conversation, campus tour, student shadow day, enrollment decision, and onboarding.
• Leading tours, open houses, and information sessions where you defend an AI-powered learning model to analytical, skeptical parents.
• Holding 7 or more active family relationships at different stages, each with a tracked status and next action in HubSpot and our SIS (student information system).
• Reporting weekly on pipeline health and conversion quality, and rewriting the local admissions playbook, FAQs, and SOPs as you learn what works in your market.

What You Won't Be Doing

• Sorting a waitlist. There is no inherited demand here.
• Routing decisions through an admissions committee or layered approvals.
• Working a script or a quota-first call list.
• Handing a family off between four coordinators, an events team, and a front desk.
• Managing a large team or spending your week in internal meetings.

Director Of Enrollment Key Responsibilities

Grow enrollment at one Bay Area campus with families who will thrive in the Alpha model.

Basic Requirements

• 3+ years in premium client-facing roles where an individual or family was the buyer at $25K+ per client or $2K+ per