Marketing and Admissions Director

Job Description

Job Description

About This Role

We are looking for a driven, personable, and results-focused Marketing & Admissions Director to grow our census and lead our admissions process. You will build referral relationships in the community, manage every inquiry from first call to move-in, and be the face of our facility to hospitals, discharge planners, case managers, and families. If you love sales, thrive on relationships, and want to make a real impact in long-term care — this role is for you.

 

What We Offer

Benefits for Full-Time Staff Include:

• Medical, Dental, Vision and Prescription Drug Insurance.

• 401(K) with company match

• PTO

• Virtual Doctor Visits - Telehealth

• Flexible Spending Account (FSA)

• Life and AD&D Insurance

• Disability Insurance

• KISx Card (surgery and imaging program)

• Tuition Reimbursement

• Daily Pay Available

• Fun, Creative, and Mission-driven work environment

• Supportive leadership that values your ideas

   

  What You'll Do

• Develop and execute a proactive census development plan targeting skilled nursing, long-term care, and assisted living referral sources

• Build and maintain relationships with hospital discharge planners, case managers, social workers, physicians, and managed care organizations

• Conduct regular in-person sales calls, facility tours, and presentations to referral sources and prospective residents and families

• Respond to all referrals and inquiries same day — urgent referrals within one hour

• Screen referrals for clinical and financial appropriateness with the DON and Business Office

• Manage the full admissions process from inquiry through move-in including paperwork and room coordination

• Monitor census by payer mix daily and develop strategies to maintain and grow occupancy

• Manage the facility's digital presence including website, Google Business profile, and online reviews

• Plan and execute community events, open houses, and referral appreciation programs

• Track and report census, referral, and conversion data to the Administrator weekly

 

Requirements

• Minimum 2 years of healthcare sales, marketing, or admissions experience — long-term care or post-acute experience strongly preferred

• Established relationships with local hospital discharge planners and case managers preferred

• Strong knowledge of Medicare, Medicaid, and managed care payer sources

• Experience with CRM or admissions tracking software — PointClickCare or Enquire a plus

• Excellent interpersonal, presentation, and relationship-building skills

• Self-motivated and comfortable working in a performance-driven environment

• Valid driver's license and reliable transportation required

• Professional appearance and confident, credible presence in the community

• This is an onsite position located in Gary, Indiana with an expectation of approximately 50% travel to local hospitals and referral sources in the Gary area.

 

Apply Today

This is a high-visibility, high-impact role where your work directly drives the success of our facility and the lives of the residents we serve. If you are ready to own your market and build something great — apply now. We would love to talk.

Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.