Director of Marketing

Job Description

Job Description

Description:

The Director of Marketing plays a key leadership role in shaping and executing Chartwell’s overall marketing branding, and communications strategy in coordination and alignment with the overall firm and business development strategy. This role is responsible for developing and executing strategic marketing initiatives that enhance the firm’s visibility, strengthen its reputation, maintain brand consistency, and supports various attorney and practice group initiatives. This role works closely and collaboratively with attorneys, firm leadership and administrative teams, and other stakeholders across our national footprint. A successful candidate will bring strong leadership, creativity and business skills, along with a collaborative management style. The ability to operate from a strategic orientated mindset while also successfully executing day-to-day responsibilities, is a must.

Primary Job Duties:

• Develop and execute comprehensive marketing and communication plans aligned with the firm’s strategic and business development objectives.
• Lead and inspire a high-performing team, fostering collaboration and accountability.
• Develop, implement, and maintain firmwide brand guidelines and ensure consistency across all channels.
• Oversee the creation and production of marketing materials (digital and print), including brochures, practice descriptions, attorney biographies, pitch materials, and client presentations.
• Collaborate on client targeting, cross-selling initiatives, and relationship expansion strategies.
• Evaluate and support sponsorships, conferences, and events to maximize visibility and ROI.
• Oversee digital marketing strategy, including website, social media, email marketing, and online campaigns.
• Direct content strategy, including thought leadership, PR initiatives, webinar, and podcast production.
• Oversee event planning, execution, and follow-up.
• Oversee firm’s travel program.
• Collaborate on internal communications including firm updates and newsletters and other employee engagement.
• Ensure ongoing optimization of marketing technology platforms and tools.
• Manage integrated marketing campaigns to drive engagement and brand awareness.
• Manage budgets, resources, and third-party vendor relationships.
• Oversee updates and content management for the firm’s website and intranet.
• Track, analyze, and report on marketing metrics, including ROI and KPIs.
• Support rankings, awards submissions, and directory listings.
• Serve as a key liaison between marketing, business development, attorneys, and firm leadership.
• Monitor market trends, competitor activity, and client needs to inform ongoing strategy and opportunities for growth.
• Ensure all marketing and communications activities are compliant with legal industry and ethics rules and standards.

Key Competencies:

• Communicating – Service Managers provide the information required by others in a concise, direct, and unambiguous way. They strive to ensure that the receiver clearly understands the specifics of their message and they are able to listen to, receive, and understand messages conveyed by others.
• Team Building – Service Managers enable and encourage group members to work together to complete tasks and accomplish goals that individual members could not accomplish alone.
• Service Focus – Service Managers place great emphasis on creating customer loyalty by ensuring the highest value of service is always provided and by delivering on commitments to the customer.
• Process Management – Service Managers take a systematic approach in contributing to making the company’s workflow more effective, efficient, and capable of adapting to an ever-changing environment.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

This position may be designated as remote, hybrid, or fully in-office, depending on the needs of the role, office location, and Firm requirements.

• Bachelor’s degree in marketing, communications, or a related field.
• 8+ years of relevant experience in a law firm.
• Demonstrated experience in progressive marketing functions at a law firm.
• Strong leadership and team management skills.
• Advanced knowledge of marketing strategy, digital marketing, and communications.
• Experience supporting client development initiatives, pitches, and events.
• Familiarity with marketing technology, CRM systems, and analytics tools.
• Strong understanding of SEO, web analytics, and digital platforms.
• Excellent written and verbal communication skills.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Proficiency in Microsoft Office; experience with Canva and Adobe Creative Suite preferred.