Senior Marketing Specialist

Senior Marketing Specialist, Web ExperienceWe are seeking a Senior Marketing Specialist, Web Experience to be the day-to-day lead for the health and growth of Perficient's corporate website. You will be an expert SitecoreAI practitioner who authors and publishes content and manages the CMS, including site structure, workflows, and governance standards that keep the platform both consistent and high performing. You'll use data and AI-enabled tools to make recommendations and work closely with developers, marketers, and data and platform partners to drive the website roadmap.This role, located at our Corporate office in St. Louis, MO, partners across the team to understand our business, how targets discover and utilize our website, and use that knowledge to inform content and onsite experience that drives brand awareness and understanding.Platform and CMS operationsBuild, edit, and publish pages, campaign landing pages, and forms in SitecoreAI, maintaining site structure, navigation, URLs, and the media library, and using AI content-operations tools to streamline repeatable work.Manage the website request intake and approval workflows: clarify requirements, set expectations on timing, escalate capacity issues to the marketing manager, and keep stakeholders informed of priorities and status.Content quality, governance, and best practiceHelp refine, document, and apply content governance standards (metadata, taxonomy, schema, accessibility, and URLs), and check content before publication against brand, accessibility, and SEO standards.Perform recurring content, SEO, and technical audits, including page speed and Core Web Vitals, using tools such as Semrush, Screaming Frog, and Google Search Console; remediate or escalate findings and retire outdated pages.Performance and optimizationMonitor and report site performance using Google Analytics (GA4) or similar platforms, and use Hotjar or similar tools to spot usability problems and propose fixes.Plan and run conversion tests and page-level experiments, recommend changes based on results, and measure conversions across the broader customer journey.Help drive the roadmapPartner with developers on backlog items: discuss requirements, test changes in lower environments, confirm releases, and escalate platform issues with clear steps and expected outcomes.Bring prioritized optimization ideas, with expected impact, to roadmap discussions, working with designers or agencies to turn UX and conversion insights into briefs, wireframes, and test plans.3–5 years of hands-on experience managing a corporate website in an enterprise CMS, with strong Sitecore expertise (SitecoreAI / XM Cloud, or Sitecore XP/XM with exposure to headless or XM Cloud).Working knowledge of Sitecore content architecture and headless publishing, plus experience with Sitecore Content Hub DAM or a comparable DAM platform.Strong command of web best practice (SEO, structured data, accessibility, and page performance including Core Web Vitals) and a working understanding of UX principles and conversion optimization.Proficiency in Google Analytics (GA4) to interpret results and recommend changes, and experience working alongside developers on a website roadmap.Desirable: platform experience/familiarity with Gradial, Hotjar, Sitecore Personalize, Semrush, Asana, Google Search Console, Google Tag Manager, OneTrust, Screaming Frog, Salesforce Sales and Account Engagement Clouds, and BI platforms.Strong written communication and a disciplined approach to documentation.Bachelor's degree in marketing, communications, or a related field, or equivalent experience.At Perficient, we promise to challenge, champion, and celebrate our people. You will experience a unique and collaborative culture that values every voice. Join our team, and you'll become part of something truly special. We believe in developing a workforce that is as diverse and inclusive as the clients we work with. We're committed to actively listening, learning, and acting to further advance our organization, our communities, and our future leaders… and we're not done yet. Perficient, Inc. proudly provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a protected veteran in accordance with applicable federal, state and local laws. Perficient, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Perficient, Inc. expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, national origin, age, genetic information, disability, or covered veterans. Improper interference with the ability of Perficient, Inc. employees to perform their expected job duties is absolutely not tolerated. Disability Accommodations: Perficient is committed to providing a barrier-free employment process with reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, please contact us. Applications will be accepted until the position is filled or the posting is removed. The salary range for this position takes into consideration a variety of factors, including but not limited to skill sets, level of experience, applicable office location, training, licensure and certifications, and other business and organizational needs. The new hire salary range displays the minimum and maximum salary targets for this position across all US locations, and the range has not been adjusted for any specific state differentials. It is not typical for a candidate to be hired at or near the top of the range for their role, and compensation decisions are dependent on the unique facts and circumstances regarding each candidate. A reasonable estimate of the current salary range for this position is $46,900 to $66,900. Please note that the salary range posted reflects the base salary only and does not include benefits or any potential variable compensation programs. Information regarding the benefits available for this position are in our benefits overview Disclaimer: The above statements are not intended to be a complete statement of job content, rather to act as a guide to the essential functions performed by the employee assigned to this classification. Management retains the discretion to add or change the duties of the position at any time. #LI-RS1