LA Kings - Email Marketing Coordinator

Company Information For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer. Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations. If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer! Job Summary The Email Marketing Coordinator supports the execution and optimization of email and SMS marketing campaigns that drive fan acquisition, engagement, and retention. This role is responsible for helping build campaigns, managing audience segmentation, and supporting automated lifecycle journeys in Salesforce Marketing Cloud, helping deliver timely, personalized messaging across key moments in the fan journey.

ESSENTIAL FUNCTIONS

Support the execution of email and SMS marketing campaigns, including template set-up, copywriting, basic HTML editing, audience segmentation, personalization, scheduling, and reporting. Assist in the creation, maintenance and optimization of marketing automation workflows and lifecycle journeys in Salesforce Marketing Cloud to support fan acquisition, engagement, conversion, and retention. Assist with the day‑to‑day management of the SMS channel by helping execute scheduled campaigns, reviewing messages for brand voice and tone, and supporting consistent, timely, and fan‑centric communications. Work with sales, service, and marketing teams to support the execution of data-driven, multi-channel campaigns, and help manage email and SMS calendars within a broader cross-channel plan. Build and maintain audience segments using fan behavior, ticket purchases, event attendance, and digital engagement data to support dynamic content and personalized messaging. Track and report on campaign performance, support A/B testing, and apply learnings to improve workflows, templates, and overall campaign results. Stay informed on industry trends and best practices, and support compliance with data privacy and messaging regulations (i.e. TCPA, CCPA, GDPR, and CAN-SPAM).

SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY

The Email Marketing Coordinator must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skill and abilities: Working knowledge of HTML and Photoshop skills. Effective writing, editing, and proofreading skills. Project management, organizational, and proactive communication skills. Analytical skills and problem-solving abilities with superior attention to detail. Proficient with Microsoft Office Suite; ability to learn required business systems. Must be able to work flexible hours including weekends, evenings and game nights as assigned.

QUALIFICATION STANDARDS

Education: BA/BS Degree (4-year) Communications, Marketing, or Advertising Experience: 2-4 years Related work experience. 0-2 years experience with marketing automation and email service provider platforms Experience in the sports and entertainment industries preferred Payscale: $21.27 - $25.00 Bonus: This position is not eligible for a bonus under the current bonus plan requirements. Benefits Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings. AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description. AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law. Employer does not offer work visa sponsorship for this position. #LI-LAKings #LI-Onsite