Sr. Monetization Strategy Manager - LMS

Company Description

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun - where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role can be based in New York City (ideally) or Mountain View/Sunnyvale. At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.


The LinkedIn Monetization Strategy team is seeking a Senior Manager, Monetization Strategy to design and scale monetization programs, deals, and offers for our B2B agency ecosystem-including independent and niche agencies-as well as direct sales customers within Marketing Solutions.


This role focuses on shaping how LinkedIn uses commercial programs and offers to drive customer acquisition, product adoption, and sustained revenue growth. You will partner closely with Ads Sales, Agency teams, Product, Marketing, Data Science, Finance, Legal, and Engineering to develop strategies that are analytically sound, operationally scalable, and effective across a complex, matrixed organization.


You will operate at the intersection of advertising expertise, data-driven decision making, and cross-functional execution, translating strategy into programs that sellers and agencies can actually use.


LinkedIn embraces diversity, inclusion and belonging as a core tenet of our culture across the company globally. Diversity in all forms helps us closer towards realizing LinkedIn's vision of creating economic opportunity for every member of the global workforce.


Responsibilities


Agency & Customer Monetization Programs

• Design end-to-end and evolve agency-focused deals, offers, and monetization programs that support growth across managed, scaled, and independent agency segments

• Support direct sales customer monetization strategies, including adoption offers and growth-oriented deal structures

• Develop clear frameworks for when and how to deploy offers versus relying on standard pricing and packaging

• Partner with Sales and Agency teams to ensure programs are structured, compelling, and executable in market

• Contribute to early exploration of new buying or monetization approaches (e.g., programmatic/DSP, auction-based, or inventory-led concepts) in partnership with Product and Ads teams, as an input into longer-term strategy

Strategy, Analytics & Decision Frameworks

• Apply structured strategy frameworks and hypothesis-driven analysis to identify growth opportunities and tradeoffs

• Use SQL and LinkedIn's data warehouse to size opportunities, assess ROI, and prioritize investments

• Combine quantitative analysis with qualitative insights (seller feedback, agency input, voice of customer) to inform recommendations

• Define success metrics and measurement plans for monetization programs and offers

Cross-Functional Leadership & Execution

• Partner closely with Ads Sales, Agency teams, Product, Marketing, Finance, Legal, Engineering, and Compliance to bring programs from concept to launch

• Develop business cases and executive-ready narratives for a global senior executive audience (Senior Directors/VPs/LOB C-Suite)

• Ensure programs are operationally sound by collaborating on systems readiness, governance, and revenue reporting, anticipate dependencies and risks across teams and proactively drive alignment in a matrixed environment

Operational Excellence & Scaling

• Build repeatable processes for designing, approving, launching, and evaluating deals and offers

• Improve governance and decision-making to support consistency and scalability across regions and segments

• Track post-launch performance and drive iteration based on data and market feedback

• Leverage AI and automation tools to streamline analysis, reporting, and recurring workflows

Qualifications

Basic Qualifications

• 6+ years of experience in Monetization, Pricing, Advertising, Revenue/GTM Strategy, BizOps, or Analytics, or equivalent experience in management consulting or related analytical roles

• Hands-on experience with SQL and advanced Excel

• Bachelor's degree in economics, business, finance, analytics, statistics, applied math, or a related field

Preferred Qualifications

• Experience in online and B2B advertising, particularly within marketing or ads agencies

• Experience designing or supporting commercial programs, deals, incentives, or offers for B2B customers

• Strategic problem-solving skills and comfort structuring complex, ambiguous questions

• Proven ability to influence across Sales, Product, Marketing, and Technical teams

• Familiarity with AI or automation tools to improve analytical or operational efficiency

Suggested Skills

• Monetization & Commercial Strategy

• Online and B2B Advertising

• Strategy Consulting

• SQL & Data Analysis

• Strategy Frameworks

• Cross-Functional Leadership

• AI & Workflow Automation

LinkedIn is committed to fair and equitable compensation practices.


The pay range for this role is $126,000 to $204,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.


The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit


Additional Information

Equal Opportunity Statement

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at View email address on click.appcast.io and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

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