Marketing Director

Director of MarketingThe Director of Marketing is a strategic and execution-driven leader responsible for elevating the DOMINATOR®, AQUA-X®, and OBSESS® brands. This role blends bold marketing creativity with sharp analytical planning to grow brand awareness, differentiate product offerings, and drive sales across digital, retail, and distribution channels.The ideal candidate has a strong background in product-based marketing — not services — and thrives in highly competitive markets. They've succeeded in entrepreneurial or mid-size environments where agility, speed, and cross-functional hustle matter more than layers of corporate process.Key Responsibilities:Brand Awareness & Positioning:Own the strategy and execution of initiatives that drive consumer demand and brand recall — with a clear goal of making our brand household names in their categories.Position BDC's products against competitors with differentiated messaging and storytelling.Champion consistency in brand voice, visuals, and values across all platforms.Product Marketing & Launches:Lead go-to-market strategy for new products, including naming, messaging, packaging, launch planning, and sales enablement.Partner with the Sales team to ensure alignment with seasonal cycles and customer feedback.Create high-impact product content that communicates value and drives conversions.E-Commerce & Paid Media:Own performance on Amazon, Shopify, and other online platforms.Drive traffic and revenue through data-informed paid media strategies (Google, Meta, Amazon Ads).Constantly test, analyze, and improve campaigns to increase ROI and lower CAC.Creative Execution & Campaign Management:Concept and produce memorable, conversion-focused campaigns that stand out in a crowded space.Roll up your sleeves to write copy, direct creative, and test messaging across channels.Use non-traditional and guerrilla tactics where appropriate to capture attention.Data-Driven Planning:Define and track KPIs for awareness, conversion, engagement, and marketing ROI.Use tools like Google Analytics, Helium 10, HubSpot, and Shopify to inform decisions.Continuously optimize spend and focus based on performance insights.Team & Cross-Functional Leadership:Lead a small but mighty team of marketers and freelancers.Collaborate closely with Sales, Product, and Operations for aligned execution.Maintain urgency, ownership, and accountability across projects.Ideal Background:5+ years in product-based marketing (CPG, home improvement, or similar physical goods)Proven experience in highly competitive categories, with examples of standout campaigns or market winsHands-on execution mindset — comfortable owning both strategy and tacticsExperience in small or mid-sized businesses; able to thrive without big-company resourcesDeep understanding of digital platforms, content, analytics, and campaign performance