Senior Analyst, Marketing Operations

Your Role

Victoria's Secret is seeking a highly skilled Sr Analyst to support the end-to-end execution of data driven marketing campaigns. This role is responsible for translating campaign requirements into accurate, scalable execution using enterprise campaign management tools. The ideal candidate brings strong analytical thinking, SQL expertise, and an understanding of customer databases to deliver targeted, high-quality campaigns while ensuring brand integrity. This position partners closely with marketing strategy, analytics, and other cross functional teams to support new initiatives, optimize processes, and continuously improve campaign effectiveness in a fast paced, deadline driven environment.

Your Impact

• Gather campaign requirements and translate to tactical execution specifications
• Make recommendations for selecting targeted segments based on campaign objectives
• Execute complex campaigns using multiple campaign execution tools.
• Proactively identify targeting and segmentation opportunities and communicate with team and cross functional partners
• QA, both self and peer, all campaigns before releasing
• Troubleshoot and research data-related issues and recommend corrective actions
• Work directly with team and cross-functional partners to understand new initiatives
• Understand the database structure and tables
• Ensure integrity of VS brand through the support of marketing campaigns
• Write SQL code as needed using Snowflake or dbeaver
• Support continuous improvement across the team

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Your Experience

• Bachelor's degree in business, Marketing or related field
• 2 or more years of experience working in a marketing delivery role with experience in Direct Marketing, Campaign Management, Marketing Service Provider, Marketing Agency, or Marketing Operations
• Extensive experience with a campaign management tool, required
• Ability to critically assess a project or process to identify and communicate improvement opportunities
• Strong written and verbal communication skills to articulate requirements, communicate status, and interface with internal and external team members
• Demonstrated experience working on multiple projects and/or assignments concurrently, with team members or independently, under aggressive deadlines in a fast-paced environment
• Must be highly organized and have a proven track record of multi-tasking
• Creative thinker with strong analytics focus
• SQL experience is a must

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.