Creator Management Lead, Cross-Verticals

Responsibilities Team Introduction: Creators are the heart and soul of TikTok. The Creator team's mission is to facilitate our Creator community's growth and development, drive high quality content production and increase creator engagement and product adoption through scaled content and education programs. This team will also create scalable initiatives to build, celebrate, and recognize our diverse and inclusive communities around the world. The Creator Management Lead for Cross-Verticals will have extensive experience of leading teams establishing direct relationships with a proven track record of negotiating and managing high value creators and driving product adoption of digital products/platforms with content creators. The lead will be a strong people leader with a coaching mindset and an ability to develop high performing teams and maintain strong morale. The lead will be accountable for adapting the global business priorities on Cross-Verticals to the North America market, setting the strategy and tactics towards achieving the management of the highest impact creators and their subsequent quarterly growth within the vertical. As an expert in the vertical, the lead will advocate to global teams for the needs of creators influencing guidance, incentives and features that can be scaled across the regions. Responsibilities:

• Lead a team focused on growing a dedicated portfolio of Cross-Verticals creators in North America driving product adoption, developing vertical case studies with high impact creators.
• Demonstrates strong expertise in content strategy development and execution, with a proven ability to negotiate and manage high-value partnerships with creators.
• Develops scalable strategies for partner acquisition and retention, ensuring alignment with business goals while continuously improving partner engagement and satisfaction.
• Lead and establish a strong XFN network with teams across GBS, Marketing, Public Policy and Comms teams, on initiatives related to advocacy and generate elevation opportunities that drive broader business impact and meet creator needs.
• Establishes and maintains continuous feedback loops between creators and product, applying a test-and-learn approach to translate business goals into impactful initiatives.
• Serve as the primary consultant and expert on Cross-Verticals creator management and partner with the Creator Growth & Development team to inform adaptation and iteration of the creator management framework, operationalize and support scaling across the regions
• Collaborate closely with the creator development and creator product adoption team to support the rollout and adoption of priority feature education, programs, product adoption initiatives with managed creators in the NA region, contributing to measurable success metrics for these initiatives
• Partner with the managed creator support team to understand and advocate for creator support needs and monitor any sensitive, urgent, or repeat issues facing managed Cross-Verticals creators related to their on-platform content performance.
• Identify key case studies and examples from managed Cross-Verticals creators in the NA region to be highlighted in education initiatives and creator marketing campaigns

Qualifications Minimum Qualifications:

• 5+ years of leadership experience managing large teams with a proven track record of developing strong business impact focused on the creator and content ecosystem, ideally with experience at other top content, entertainment and social media/influencer platforms or companies or relevant industries
• Highly collaborative leader with strong track record of working across teams, organizational structures, geographies to drive impact
• Ability to develop scalable frameworks and approaches
• Exceptional creator/partner management capabilities and ability to develop these capabilities in their team
• Experience working in a cross-functional environment as a consensus builder across disparate business units with occasionally conflicting KPIs
• Strong documentation, presentation, and communication skills

Preferred Qualifications

• Leadership in understanding key business priorities, including the ability to clearly articulate key issues, recommend solutions, and drive projects start-to-finish to serve those core business priorities
• Extraordinary organizational skills with the ability to work cross functionally with other stakeholder teams and senior leadership
• The ability to manage teams to meet deadlines and drive strong execution in a fast‑paced environment
• Exemplary interpersonal, analytical and communications skills
• BS required, MS/MA/MBA considered a plus

About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at Job Information 【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $145000 - $195000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.

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