Digital Marketing Strategist: Paid Media & ROI Growth

Digital Marketing Strategist Futurety is seeking an experienced and analytical Digital Marketing Strategist to join our team! This role is perfect for a seasoned paid media professional who excels at developing, executing, and optimizing high-performance digital advertising strategies. The ideal candidate will possess a deep, hands-on expertise in major paid media platforms (especially Google Ads and Meta Ads), a knack for advanced data analysis, and the ability to drive significant ROI. This includes owning and leading successful digital marketing campaigns, with a primary focus on search and paid social media campaigns, specifically Google Ads formats (Search, Performance Max, Demand Gen) and Meta Ads (Facebook/Instagram), and extending to platforms like TikTok Ads, Linkedin Ads etc. Key Responsibilities: Paid Digital Media Strategy & Execution: Develop, lead, and manage comprehensive paid media strategies across search engines and social media platforms to achieve measurable business objectives. Manage significant advertising budgets, ensuring optimal allocation and performance efficiency across all campaigns. Conduct advanced keyword research, audience segmentation, and competitive analysis to identify new opportunities and refine existing strategies. Implement sophisticated testing methodologies (A/B testing, multivariate testing) for landing pages, ad copy, creative, and bidding strategies. Stay ahead of platform changes, policy updates, and new features on Google Ads and Meta Ads. Search Engine / Answer Engine Optimization (SEO/AEO): Perform keyword research and implement on-page optimization strategies to improve presence in both traditional search engines as well as AI (AI Overview, AI Mode, ChatGPT, Perplexity). Perform site audits, prioritize tasks based on impact and effort and create implementation timelines. Assist in the development of content strategies. Data Analysis and Reporting: Utilize advanced analytics tools (e.g., Google Analytics 4, Tag Manager, platform APIs) to deeply track, analyze, and report on marketing performance, going beyond vanity metrics. Generate executive-level performance reports with actionable insights and strategic recommendations to optimize campaigns for key performance indicators (KPIs) and ROI. Own the measurement framework and attribution models for all paid campaigns. Proficient in Excel/Google Sheets for data manipulation and reporting. Collaborate with cross-functional teams (Content, Sales, Development) to ensure alignment and consistency in marketing initiatives. Requirements: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience). 3+ years of demonstrated, hands-on experience managing and optimizing significant budgets in a dedicated digital marketing or paid media role. Advanced proficiency in Google Ads (Search, PMax, YouTube, Demand Gen) and Meta Ads, including campaign setup, advanced targeting, bidding strategies and troubleshooting. Proven track record of driving measurable results and strong ROI from paid media campaigns. Strong understanding of marketing funnels, customer journeys, and the role of paid media at each stage. Excellent communication skills and the ability to address marketing topics at different levels of understanding. Excellent organizational skills, with a focus on meticulous attention to detail and accountability for budget management. Preferred Skills: Ability to work independently and as part of a team. Strong attention to detail. Excellent organizational and time-management skills. Excellent communication skills. Compensation and Benefits: Salary Range: $65,000 $75,000 Competitive salary and benefits package. Opportunities for professional growth and development. Collaborative and innovative work environment. Work on exciting projects with leading clients across various industries. A supportive team culture that values work-life balance. #J-18808-Ljbffr Futurety