Product Marketing Manager

Product Marketing ManagerReports to: Director of Growth MarketingLocation: Atlanta, GAWorkstyle: Hybrid; 3 days in officeClassification: ExemptPay Range: $85k-95kAt Extu, we don't just play in the market—we're leading it. As one of the fastest-growing companies in our space, we help the world's biggest brands grow revenue through incentive marketing, group travel rewards, and through-channel campaigns. Our Partner Experience Platform makes it all work, blending smart strategy with seamless technology.We believe in growth—ours, our clients', and yours. But we know growth takes more than ambition. It requires smart people, shared goals, and a culture that values both speed and support. That's why we've been named one of Atlanta's Best and Brightest Companies to Work For® (13 years running) and recognized as a Top Workplace®—but what truly sets us apart is our people-first mindset.We are a purpose and values-led organization that offers:Working with some of the largest brands in the worldAn innovative technology platformA global company, with global opportunitiesAn informal, collaborative work environment with close access to senior managementExtu is seeking a strategic, market-facing Product Marketing Manager to lead positioning, commercialization, go-to-market strategy, and market adoption for our Partner Experience Platform. This role will serve as the bridge between Product, Sales, Marketing, and Executive Leadership—ensuring our platform is clearly differentiated, enterprise-ready, and consistently represented across every customer touchpoint. This is a highly visible individual contributor role focused on product marketing strategy, customer insights, competitive intelligence, analyst engagement, and product launches. The ideal candidate has strong B2B SaaS product marketing experience and a proven ability to translate complex technology into compelling customer value propositions that drive awareness, adoption, and revenue growth. The Product Marketing Manager will act as the voice of the market internally while ensuring Extu speaks with one clear, differentiated voice externally.Key ResponsibilitiesProduct Partnership & Customer InsightsPartner closely with Product Management to influence roadmap priorities based on customer feedback, market trends, and competitive insightsAct as the voice of the customer and market internallyConduct win/loss analysis, customer research, and buyer insight initiatives to refine positioning and go-to-market strategyTranslate technical platform capabilities into compelling business outcomes and customer value narrativesSupport product adoption and lifecycle marketing initiatives across the customer journeyStrategic Positioning & Category LeadershipOwn and evolve Extu's messaging architecture, ensuring consistency across enterprise buyers, partners, analysts, and internal stakeholdersDefine and advance Extu's category narrative and platform positioning within the marketDevelop differentiated value propositions, buyer messaging frameworks, and persona-based positioningLead competitive intelligence efforts, including battlecards, market analysis, and differentiation strategiesEnsure positioning consistency across sales enablement, analyst relations, executive communications, PR, and product launchesGo-to-Market & Commercialization StrategyOwn go-to-market strategy and launch readiness for new products, platform capabilities, and enhancementsDevelop and execute launch plans in partnership with Product, Sales, Growth Marketing, and Leadership teamsAlign pricing, packaging, and positioning strategies to market opportunities and customer needsCoordinate product launches, announcements, and commercialization initiativesEnsure cross-functional alignment from launch planning through post-launch adoption and measurementSales Enablement & Revenue SupportBuild and maintain strategic sales enablement materials including pitch decks, one-pagers, objection handling guides, and competitive battlecardsPartner with Sales Leadership to refine messaging based on buyer feedback and field insightsEquip revenue teams with clear, differentiated narratives that improve pipeline acceleration and win ratesSupport executive thought leadership and strategic account messaging initiatives Analyst Relations & Market IntelligenceManage relationships with key industry analysts including Gartner, Forrester, and IDCDevelop analyst briefing materials and market landscape documentationSynthesize analyst research and competitive insights into actionable recommendations for Product, Sales, and LeadershipCoordinate participation in analyst evaluations, reports, and strategic briefingsMonitor industry trends, competitive movements, and market perception shiftsMarket Adoption & Cross-Functional AlignmentPartner with Growth Marketing and Demand Generation teams to ensure campaigns align with core product positioning and buyer pain pointsDrive messaging alignment across integrated marketing programs, events, PR, and customer communicationsSupport launch readiness and adoption initiatives across Sales, Client Success, and Marketing teamsEnsure customer-facing teams are equipped to effectively communicate Extu's platform valueMeasurement & OptimizationDefine and track KPIs tied to product launches, positioning effectiveness, sales enablement adoption, and market engagementAnalyze pipeline, adoption, engagement, and competitive performance data to optimize go-to-market strategyIdentify opportunities to improve product adoption, messaging effectiveness, and launch outcomesSuccess in This Role Looks LikeEstablishing a clear and differentiated market position for Extu's Partner Experience PlatformImproving sales confidence and consistency through strong enablement and positioningDriving successful product launches with measurable adoption outcomesIncreasing analyst recognition and market awarenessStrengthening strategic alignment between Product, Sales, and MarketingRequired Qualifications5+ years of experience in B2B SaaS Product MarketingProven experience owning positioning, messaging, and go-to-market strategy for software or technology platformsExperience partnering directly with Product Management and Sales teamsExperience launching SaaS products or enterprise technology solutionsStrong understanding of product commercialization, customer adoption, and buyer journeysExperience building sales enablement and competitive intelligence assetsExceptional communication, writing, and presentation skillsData-driven mindset with the ability to translate insights into actionComfortable operating in a fast-paced, high-growth environmentPreferred QualificationsExperience in enterprise SaaS, channel technology, MarTech, or partner ecosystem platformsFamiliarity with pricing and packaging strategyExisting analyst or media relationships within relevant technology industriesExperience helping shape or define emerging technology categoriesSalesforce or similar CRM experiencePhysical RequirementsTravel requirement – infrequentAbility to lift 10 pounds (laptop for work)Must be able to remain in a stationary position 90% of the time at a computer.Move about inside the office for meetings and to access office equipmentCommunicate verbally with clients through phone and call center software.Working conditions :Hybrid work schedule with 3 days (Tue/Wed/Thurs) in office required.Indoors, climate-controlled officeWhat we bring to the table:Robust Health Coverage – Comprehensive and generously funded, because your well-being matters.Peace of Mind, On Us – Complimentary short-term disability and term life insurance, with options to boost coverage if you'd like.Time Off, Your Way – Our Flexible PTO Program empowers you to take the time you need, when you need it.