Director Enterprise Analytics
MGM Resorts International
- # Director Enterprise AnalyticsApply: Office - US, Las Vegas, NV 975 Kelly Johnson Dr: Full time: Posted Today: 277783Las Vegas, Nevada**The SHOW comes alive at MGM Resorts International**Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.**THE JOB:**The Director Enterprise Analytics will lead an analytical team that provides actionable insights and recommendations to maximize offer/campaign profitability, share of wallet, customer retention and loyalty, and revenue opportunities to drive business performance. This Corporate (Enterprise Analytics) position will manage a team and will also be expected to contribute individually.**Note\\*** There are 2 open positions - 1 Supporting our regional properties and 1 supporting our Las Vegas properties. **THE DAY-TO-DAY:*** Partner with marketing teams to deliver strategic insights, translate analytical findings into actionable recommendations, and optimize the allocation of marketing investments while prioritizing high-impact initiatives.* Collaborate with Marketing COE Strategy leadership on A/B testing design, implementation, measurement, and reporting to drive data-informed decision-making.* Lead, develop, and train a team of analysts; provide guidance on event proformas, post-event analyses, promotions, shows, customer segmentation, and marketing review presentations.* Ensure consistency in tools, terminology, and methodology to establish Enterprise Analytics best practices in analysis and recommendations. Review all findings prior to presentation to business partners.* Create and maintain an analytical roadmap focused on developing and monitoring KPIs that maximize marketing effectiveness and efficiency.* Define business requirements and collaborate with Enterprise Reporting and external partners to ensure seamless execution and BI/IT development support.* Continuously enhance analytic capabilities and expand the marketing analysis toolkit through innovation, research, and networking.* Maintain close alignment with property teams through regular site visits and participation in strategy sessions. Lead monthly and ad-hoc marketing reviews with property and corporate marketing teams to evaluate performance and identify opportunities for growth.**THE IDEAL CANDIDATE:*** The ideal candidate holds a bachelor’s degree (preferred) and brings 4+ years of relevant experience, including subject matter expertise in an industry or functional area.* They have proven success leading teams in similar leadership roles and managing multiple, concurrent strategic initiatives and projects.* They possess a strong technical background with hands-on experience in data migration, integration, and transformation processes, including proficiency with Databricks and related data engineering or analytics platforms.* The candidate demonstrates expertise with CRM systems such as Salesforce (or comparable tools) and a deep understanding of data structures, systems, and BI tools that support marketing data management.* They excel at gathering, structuring, and analyzing both qualitative and quantitative data to generate actionable insights, make informed recommendations, and guide strategic decision-making.* Additionally, they have experience developing analytical frameworks, creating visual data dashboards, implementing automation, and establishing testing and control mechanisms to measure performance and success.* The ideal candidate understands the key drivers behind marketing KPIs and leverages data-driven insights to optimize business outcomes and support continuous improvement across marketing and analytics functions.**THE PERKS & BENEFITS:*** Wellness incentive programs to help you stay healthy physically and mentally* Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more* Free meals in our employee dining room* Free parking on and off shift* Health & Income Protection benefits (for eligible employees)* Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community
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Vacancy posted 3 hours ago
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