Marketing Operations Manager

Are you an experienced Marketing Operations Manager with expertise in campaign operations, workflow optimisation and cross-functional marketing execution?

Join a global games publishing organisation where you'll build and scale the operational foundations behind major AAA game launches. This role sits at the centre of marketing execution, ensuring campaigns, assets, agencies and stakeholders remain aligned throughout the go-to-market lifecycle.

About the role

You will own marketing operations across North America, supporting multiple AAA publishing initiatives through best-in-class processes, workflows and project management. Working closely with Brand Marketing, Performance Marketing, Creative and Global Publishing teams, you'll ensure campaigns launch smoothly, assets are delivered efficiently and operational excellence scales alongside business growth.

This role is ideal for a highly organised marketing operations professional who thrives on building structure, improving execution and enabling teams to perform at their best.

What you'll do

Campaign Operations & Project Management

• Build and maintain scalable marketing operations frameworks.
• Drive end-to-end campaign setup, execution tracking and reporting.
• Manage campaign timelines, milestones and launch readiness.
• Develop and implement standardised go-to-market processes and workflows.
• Create campaign checklists, operational playbooks and execution guidelines.
• Coordinate cross-functional workstreams to ensure marketing initiatives stay on track.
• Manage and optimise project management platforms and workflows.

Asset Management & Trafficking

• Own the intake, routing, approval and distribution of marketing assets.
• Coordinate localisation workflows across international teams and partners.
• Maintain asset libraries, version control systems and governance standards.
• Ensure assets are delivered accurately and on time to internal teams and external stakeholders.
• Support the distribution of trailers, key art, digital advertising assets and campaign materials.

Vendor & Agency Operations

• Manage day-to-day relationships with agencies and external vendors.
• Coordinate onboarding, contracts and administrative processes.
• Support purchase order management and invoice processing.
• Ensure agency deliverables align with campaign timelines and business requirements.
• Partner with marketing leads to manage scopes of work and operational requirements.

Process Improvement & Operational Excellence

• Identify opportunities to streamline workflows and remove bottlenecks.
• Implement operational standards that improve consistency and efficiency.
• Support scalable systems and processes for future product launches.
• Improve visibility and communication across multiple stakeholders and teams.

What we're looking for

Experience

• 5+ years of experience in marketing operations, campaign management or project management.
• Experience within gaming, entertainment, technology or similar fast-paced industries.
• Proven track record managing large-scale campaign operations and asset workflows.
• Experience coordinating complex multi-team initiatives.

Skills

• Expertise with project management tools such as Jira, Asana or Monday.com.
• Strong campaign planning and workflow design capabilities.
• Experience managing asset trafficking and approval processes.
• Vendor and agency management experience.
• Strong organisational and prioritisation skills.
• Excellent communication and stakeholder management abilities.
• Ability to establish processes, controls and operating procedures.
• Strong attention to detail and execution focus.

Nice to have

• Experience working within game publishing organisations.
• Experience supporting global marketing teams.
• Knowledge of game launch marketing workflows.
• Experience working with international stakeholders and external publishing partners.
• Korean language skills.

Working style / behaviours

• Process-oriented and highly organised.
• Proactive problem solver who improves systems rather than working around them.
• Comfortable managing multiple priorities simultaneously.
• Collaborative and service-focused.
• Strong attention to detail without losing sight of broader objectives.
• Calm and effective under tight deadlines.

Why join?

• Help build the operational foundation behind major AAA game launches.
• Work alongside brand, performance and creative marketing teams.
• Drive operational improvements with visible impact across the business.
• Join a growing publishing organisation with global reach.
• High-visibility role with significant cross-functional influence.

Benefits

• 401(k) with company matching
• Medical, dental and vision insurance
• Life insurance
• Long-term disability coverage
• Hybrid working model

Location: Los Angeles, California (Hybrid)



Employment Type: Full-time



Salary range: $143,000 - $185,000 USD per annum + incentives

If you're a marketing operations professional who excels at building structure, improving execution and enabling high-performing marketing teams, we'd love to hear from you.  Apply now or email Joe McKernan - View email address on us.fitly.work