Traffic Coordinator

Role Summary and Impact The Integrated Traffic Coordinator is responsible for managing and supporting campaigns across broadcast and digital media channels. This role ensures that all creative assets are fully vetted, accurately distributed, and accompanied by clear, actionable guidance for broadcasters, digital publishers and platform partners. Integrated Traffic Coordinators work across multiple client assignments and collaborate closely with creative agencies, production partners and, when applicable, clients who develop their own assets. Responsibilities Manage end-to-end creative asset trafficking across broadcast and digital campaigns, ensuring all materials meet technical, platform, and quality requirements. Review, verify, and QC creative assets (e.g., video, audio, display) before activation with broadcasting partners and digital publishers. Provide detailed instructions to broadcasters and digital publishing teams on how assets should be used, including specifications, placement guidance, and versioning requirements. Collaborate with creative agencies and client production teams to provide final deliverables, specs and deadlines, troubleshoot discrepancies, and ensure timely delivery. Track and manage multiple campaigns simultaneously, maintaining accuracy, organization, and adherence to deadlines across several client portfolios. Monitor delivery workflows to ensure assets are activated correctly and aligned with media plans. Partner with internal teams including Ad Operations, Planning, and Activation to maintain smooth coordination throughout the campaign lifecycle. Skills and Experience Strong attention to detail and commitment to accuracy. Ability to manage multiple priorities in a fast-paced environment. Excellent communication and collaboration skills. Familiarity with broadcast and digital media platforms, asset specifications, and trafficking workflows is a plus. Knowledge of Microsoft Office and Google Docs. Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment. WPP Media offers a competitive benefits package. The base salary range for this position at the time of this posting is $45,000 – $90,000 USD. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. Please read our Privacy Notice ( for more information on how we process the information you provide. #J-18808-Ljbffr Wavemaker