SEO Analyst

SEO Analyst The SEO Analyst uses data reporting skills to design and deliver performance reporting and SEO dashboards to aid in trend identification and opportunities for conversion increase. What You'll Do Develops standard and ad hoc SEO/AEO reports and dashboards to measure organic visibility, traffic, engagement, conversion, and other key performance indicators. Analyzes findings to detect trends, uncover insights, identify barriers, and highlight opportunities. Monitors organic search performance using Google Search Console, analytics platforms, SEO tools, automated site audits, and other available data sources. Identifies meaningful changes and investigates potential causes and implications. Reviews automated crawl reports, platform notifications, and SEO health signals to identify emerging issues. Assesses potential impact and urgency, escalating material technical concerns to Technical SEO and incorporating lower-priority findings into ongoing reporting and recommendations. Analyzes changes in organic traffic, rankings, visibility, engagement, and conversions to identify potential root causes and provide data-driven observations and insights. Conducts search landscape, SERP, competitive, and performance analysis to identify trends, risks, and opportunities across traditional and AI-driven search. Develops and maintains KPI dashboards and recurring reporting that provide actionable insights into organic performance and emerging patterns. Measures the impact of SEO/AEO optimizations by establishing performance baselines, monitoring results, and analyzing changes following implementation. Partners with Analytics to leverage shared data and reporting capabilities, connect organic search performance to broader business outcomes, and ensure consistent measurement. Presents findings and recommendations to SEO/AEO team members and appropriate marketing and business partners. What it Takes Bachelors Degree in Mathematics, Computer Science, Statistics, Economics, or equivalent related work experience. Minimum of 3 years related work experience. Experience in data models and creating best-practice reports based on data mining, analysis and visualization. Strong analytical skills to ensure clear analysis and sound data-based decision-making. Written and oral communication skills. Organizational skills to coordinate, request and control data from numerous sources. Ability to analyze large datasets. Intermediate to advanced Proficiency in Google Analytics, Google Adwords, Google Tag Manager, Google Search Console, Google Optimize, Optimizely, Tableau, Excel, Google Data Studio. At Sentry Your total rewards go beyond competitive compensation. We're committed to supporting the whole you, which is why we offer a comprehensive package designed to help you thrive both professionally and personally. Hybrid Flexibility: Enjoy the best of both worlds. With optional work from home on Mondays and Fridays and join your team in the office Tuesday through Thursday to collaborate and learn. We provide the technology and tools you need for both your office and home workspace from day one. Dining on Us: Depending on your location, we may provide a stipend that can be used at our on-site cafeteria or a meal allowance to keep you fueled. Continuous Learning: Unlock your potential through Sentry University and take advantage of our tuition reimbursement program. Comprehensive Benefits: We support your whole self with group medical, dental, and vision insurance along with parental leave, pet insurance, caregiver leave, and wellness resources. Options for HSA, FSA, and Dependent Care FSA are available. Work-Life Balance: Enjoy your generous Paid Time Off allowance to rest and take advantage of paid Volunteer Time Off to support your community. Investing in Your Future: We're committed to your long-term financial well-being. We offer a 100% company match on the first 8% you contribute to your 401(k) each pay period, and those funds vest immediately. Giving Back: Through the Sentry Foundation, we're proud to support the United Way and make a difference in our communities. Why Join Sentry? At Sentry, we believe our people are the heart of our success. We're proud to be recognized for the culture we've built, earning spots on Forbes' lists for America's Best Midsize Employers and Best Employers for New Grads, as well as Newsweek's America's Greatest Workplaces for Women and Diversity. These honors reflect our commitment to your professional satisfaction and growth. Building on a Legacy Our future is bright, but it's anchored in a long history of stability. Since our founding in 1904, we've dedicated ourselves to helping businesses protect their futures. That trust has made us one of the largest and most financially stable mutual insurance companies in the U.S. We're proud to have maintained an A+ rating from A.M. Best, the industry's leading authority, for over 30 years. Your Career, Our Community Whether you're working at our headquarters in Stevens Point, Wisconsin, or one of our many offices across the country, you'll find a challenging and rewarding environment. Explore the Our Teams tab on our Career Page to see the diverse career paths we offer, with a focus on ongoing development and professional growth. Ready to own your future? Join us at Sentry, opportunities await! For this position, Sentry does not offer employment to holders of F-1, J-1, and H-1 Visas. Hortica