Product Marketing Manager (Technical Products)

Job Description

Job Description

Job Title: Product Marketing Manager (Technical / Industrial Products)

Location: Essex County, MA

Industry: Advanced Manufacturing / High-Tech Engineering

Compensation: $130,000 – $145,000 base (DOE)

Benefits: Health, Dental, Vision, 401(k)

Job Summary

We are seeking a highly driven Product Marketing Manager to own the strategy and execution of complex, engineered products across their full lifecycle—from introduction through maturity and end-of-life. This is a highly cross-functional role that sits at the intersection of engineering, sales, and commercial operations, ensuring products are effectively positioned, launched, and adopted in the market. The ideal candidate thrives in a technical environment and is confident translating complex product and engineering concepts into clear, compelling commercial messaging. This role requires a balance of strategic thinking and hands-on execution, with strong emphasis on ownership, operational excellence, and continuous improvement. You will play a critical role in driving new product introductions, strengthening go-to-market execution, and improving internal processes that support customer-facing teams.

Key Responsibilities

• Own end-to-end product lifecycle management, including launch, growth, maturity, and phase-out strategy
• Lead new product introduction (NPI) planning and execution in partnership with engineering, marketing, and sales teams
• Drive go-to-market readiness, ensuring alignment across sales, channel partners, and internal stakeholders
• Support pricing strategy discussions and contribute to market-aligned positioning decisions
• Collaborate closely with engineering and operations to ensure seamless product development and release execution
• Manage and improve product sampling programs and customer evaluation processes
• Develop product messaging, sales enablement tools, and internal training content
• Partner with commercial teams to support adoption, revenue growth, and customer engagement

Qualifications

• Bachelor’s degree in Business, Marketing, Engineering, or related field
• 6+ years of experience in product marketing, technical marketing, or related commercial/engineering -facing roles
• Strong ability to translate technical concepts into clear business and customer messaging
• Experience working cross-functionally with engineering, sales, manufacturing, and channel partners
• Strong analytical mindset with structured problem-solving skills
• Familiarity with CRM systems (e.g., Salesforce or similar) preferred
• Excellent communication and stakeholder management skills
• Highly detail-oriented with strong organizational and execution capabilities
• Bias toward action, ownership, and continuous improvement

Additional Details

• Highly visible role with cross-functional exposure across multiple business units
• Strong emphasis on execution, accountability, and process improvement
• Fast-paced, engineering-driven environment with innovative, high-impact products

Perks

• Direct impact on bringing advanced engineered products to market
• Exposure to cutting-edge technologies in high-growth sectors
• Opportunity to shape go-to-market strategy and product success at scale

Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. Addison Group complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. Reasonable accommodation is available for qualified individuals with disabilities, upon request.

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