Vice President, Program Management

VP, Program Management

Razorfish is seeking a VP, Program Management to lead large-scale, complex programs while driving operational excellence across integrated teams. This leader will be responsible for overseeing the successful delivery of all facets of Campaign Development, including integrated campaign planning, content production, asset creation, and execution in a fast-paced environment.

The ideal candidate brings deep QSR experience and a proven track record managing integrated marketing programs, brand campaigns, digital experiences, and business transformation initiatives, while serving as a strategic partner to both clients and internal stakeholders. This leader thrives in environments where priorities shift quickly and decisions must be made with incomplete information. They have the ability to manage pivots, balance ambiguity with known data points, and bring clarity, focus, and momentum to teams navigating complex business challenges. They are comfortable operating at both the strategic and executional levels, helping teams make informed decisions while maintaining progress against business objectives. The ideal candidate leads with empathy and accountability, inspiring teams around a shared vision while ensuring successful execution across multiple workstreams.

As a key leader within a multidisciplinary team, they will foster collaboration across strategy, creative, media, analytics, production, technology, and client leadership functions. They will guide clients through business and marketing transformation initiatives while cultivating a culture of innovation, partnership, and continuous improvement. Importantly, this role is not solely focused on managing the business. The VP, Program Management will also work in the business as a critical delivery partner, helping teams solve problems, remove obstacles, drive alignment, and ensure successful outcomes across programs, clients, and stakeholders.

Responsibilities:

• Lead the delivery of complex programs and integrated marketing initiatives across multiple workstreams and stakeholders.
• Oversee creative development, campaign execution, customer experience initiatives, digital marketing programs, and brand activations that drive engagement, loyalty, customer value, and business growth.
• Partner with clients to develop and execute integrated marketing and customer experience strategies that support broader business and marketing objectives.
• Serve as a trusted advisor to clients, guiding internal leaders and external stakeholders through customer experience, brand transformation, and digital initiatives.
• Collaborate with strategy, analytics, media, creative, production, and technology teams to deliver connected brand experiences across channels.
• Oversee campaign planning and execution across owned, earned, paid, in-store, digital, social, and emerging customer engagement channels.
• Ensure successful delivery by establishing governance models, operating processes, budgets, timelines, staffing plans, and success metrics.
• Focus on delivering value to end customers early and often while driving continuous improvement across programs and teams.
• Act as a senior client-facing leader, building trusted relationships and aligning stakeholders around business goals and delivery plans.
• Lead integrated, 360-degree marketing initiatives that connect customer experience efforts with broader media, digital, analytics, strategy, and creative workstreams.
• Achieve metrics including client outcomes, account health, resource utilization, revenue, margin, burn rate, and operational efficiency.
• Create a positive team environment where autonomy, mastery, and purpose are promoted through coaching, mentoring, and performance development.
• Drive a culture of value-based delivery, accountability, collaboration, and self-organization.
• Mentor and develop the next generation of Program Management leaders through coaching, training, and best-practice sharing.
• Support business development efforts, including budget planning, scoping, staffing, proposal development, and new business opportunities.
• Help clients evolve marketing operations, campaign delivery models, and customer experience strategies to support long-term growth and transformation initiatives.

Qualifications:

• 10-15+ years of Program Management, Client Services, CRM, Customer Experience, Digital Marketing, or Consulting experience
• Proven experience leading large-scale CRM, lifecycle marketing, loyalty, customer engagement, or personalization programs
• Strong client-facing leadership experience managing executive-level stakeholders and cross-functional teams
• Experience overseeing integrated, 360-degree marketing initiatives across strategy, creative, media, analytics, technology, and CRM disciplines
• Strong understanding of customer journeys, marketing automation, personalization, CRM platforms, and customer data ecosystems
• Demonstrated success managing program financials, forecasting, resource planning, and operational performance
• Excellent communication, stakeholder management, and presentation skills
• Experience mentoring and developing teams within a fast-paced agency or consulting environment
• Experience leading enterprise-scale CRM programs, customer lifecycle initiatives, and marketing technology implementations
• Digital and website delivery experience preferred
• Quick Service Restaurant (QSR) experience required

Compensation Range: USD $168,150.00 - USD $230,100.00/Annually.