Marketing Specialist-Bilingual Mandarin

Job Description

Job Description

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Location: Costa Mesa, CA

Job Responsibilities
Plan and create digital marketing content for platforms including Facebook, TikTok, Xiaohongshu (RED), Instagram, and short-form video channels
Develop marketing strategies and social media campaigns to increase brand awareness and student enrollment
Create engaging content related to school programs, student life, academics, and campus activities
Manage and maintain the schools social media platforms and online presence
Collaborate with the admissions and school teams on promotional campaigns and events
Analyze social media performance and optimize content strategies accordingly
Support school events, Open House activities, and other marketing initiatives as needed

Requirements
Background in Digital Marketing within the education industry
Strong content planning and content creation skills
Experience with platforms such as Facebook, TikTok, Xiaohongshu (RED), Instagram, and short-form video content
Previous work experience in the United States required
Strong English communication skills, with the ability to work directly with American teams
Creative, organized, and familiar with social media trends and audience engagement