Director of Marketing

DIRECTOR OF MARKETING SALARY RANGE$60,000–$70,000POSITION OVERVIEW The Director of Marketing helps bring the story and mission of Baltimore Hebrew Congregation (BHC) to life through strategic marketing, organized project management, and engaging digital communications. This role is responsible for planning, designing, and implementing year-round marketing efforts, maintaining clear and consistent communication across platforms, and supporting a welcoming and connected congregational experience.The Director of Marketing is expected to proactively anticipate upcoming communications needs, identify opportunities for promotion and storytelling, and move projects forward with staff and program leaders to ensure communications are timely, accurate, and effective.BHC is a large Reform Jewish congregation rooted in learning, community, creativity, prayer, and social justice. The Director of Marketing works collaboratively with clergy, staff, lay leaders, and vendors to promote programs, events, and initiatives in thoughtful, visually engaging, and organized ways. This position reports to the Senior Director of Community Experience and works closely with the entire staff to support organizational communication goals and priorities.MARKETING & COMMUNICATIONSCreate and manage strategic communications across email, social media, print, website, and digital platformsWrite engaging and audience-appropriate copy for programs, events, campaigns, and congregational communicationsDesign graphics, flyers, signage, and promotional materials using Canva or Adobe Creative SuiteCreate storytelling efforts that highlight BHC's mission, programs, people, and impactHelp maintain consistent branding, messaging, and visual identity across communicationsPROJECT & CAMPAIGN MANAGMENT Develop and manage a comprehensive year-round marketing and communications calendarCreate campaign timelines, communication schedules, and promotional deliverables for programs, holidays, and major congregational initiativesProactively coordinate with clergy, staff, and program leaders to gather content, images, registration information, deadlines, and other materials needed to develop and launch communications on scheduleHelp ensure organizational calendars, external calendars, communication platforms, and promotional materials remain accurate and up to dateCoordinate outsourced marketing projects including signage, printing, and branded materials with external vendorsWEBSITE & DIGITAL ENGAGEMENT Maintain and update website content to ensure information is timely, accurate, accessible, and engagingSupport digital engagement efforts through email marketing, website updates, social media coordination and schedules, and basic analytics trackingMonitor communication performance and assist with reporting on audience engagement and campaign effectivenessKNOWLEDGE, SKILLS & ABILITIESStrong writing, editing, and storytelling skillsExperience creating graphics and marketing materials using Canva or Adobe Creative SuiteKnowledge of marketing principles, communications strategy, branding, and audience engagementStrong organizational and project management skills with the ability to manage multiple deadlines and prioritiesAbility to collaborate effectively across departments and maintain positive working relationshipsExperience with CMS or WordPress preferredExcellent interpersonal and customer service skills with a warm, professional, and welcoming approachAbility to work independently while contributing to a collaborative team environmentProficiency in Microsoft 365 and familiarity with website and email marketing platforms preferredGenuine enthusiasm for community-centered and mission-driven workBenefits:Health insuranceVision insuranceDental insurancePaid Time Off401kLife, LTD, STD & ADD