Marketing Coordinator

Innovatis Group is seeking a proactive, service-driven Marketing Coordinator to independently manage marketing initiatives for our client communities. This hands-on role will serve as a primary marketing resource for assigned clients, translating business objectives into actionable marketing plans and owning initiatives from strategy and development through execution and performance evaluation.

The ideal candidate is a well-rounded marketer who brings experience managing marketing efforts with a high degree of independence. We are looking for someone who can confidently recommend approaches, establish priorities, and drive initiatives forward while collaborating closely with clients and internal teams.

Key Responsibilities:

• Own the development and execution of marketing campaigns across digital, email, social, web, print, and event channels, managing initiatives from planning through launch and performance reporting.
• Serve as the primary day-to-day marketing resource for assigned clients, proactively identifying needs, recommending priorities, and keeping marketing efforts moving forward.
• Develop and maintain actionable client marketing plans and campaign priorities, translating broader business goals into recommended tactics, timelines, and deliverables.
• Develop and manage content for email campaigns, newsletters, social media, websites, landing pages, and other client communications.
• Maintain and manage social and email content calendars, coordinating timelines, stakeholders, and deliverables while adapting to shifting priorities and last-minute needs.
• Manage website and landing page updates, including ongoing site improvements and campaign-specific content.
• Partner with clients, internal teams, sponsors, and other stakeholders to develop collateral, presentations, promotional materials, and other marketing assets.
• Coordinate with subject matter experts and other reviewers to ensure client content is accurate, consistent, and appropriate for its intended audience.
• Analyze campaign performance, identify opportunities for improvement, and recommend adjustments to strengthen future initiatives.
• Anticipate client and project needs, identify potential roadblocks, and proactively recommend solutions to keep work moving forward.
• Manage multiple projects and stakeholders simultaneously while ensuring brand consistency, quality, attention to detail, and strong follow-through; coordinate with external vendors and agencies as needed.
• Integrate AI tools into campaign planning, content development, and reporting workflows to work more efficiently, and apply judgment and review to keep AI-assisted output accurate, on-brand, and appropriate for each client.
• Perform other duties and support additional projects as needed based on client and business needs.

Basic Qualifications:

• Associate's degree in Marketing, Communications, Business, or a related field required; bachelor's degree preferred.
• 3+ years of relevant marketing experience, including demonstrated experience independently managing marketing campaigns or initiatives from planning through execution.
• Demonstrated ability to turn broad client or business objectives into actionable marketing plans, recommend appropriate tactics, and follow through on implementation and results.
• Experience working directly with clients or external stakeholders in a professional, service-oriented environment, with strong written and verbal communication skills.
• Strong project management, organization, and judgment, with the ability to establish timelines, coordinate stakeholders, anticipate needs, prioritize competing deadlines, and independently drive work forward.
• Experience developing and managing content across email, social media, web, and other digital marketing channels.
• Experience with marketing platforms such as HubSpot, Salesforce, Marketo, Mailchimp, or similar tools.
• Ability to analyze campaign performance and translate data into meaningful insights and recommendations.
• Hands-on experience using generative AI tools (such as ChatGPT, Claude, or Copilot) in marketing work and a willingness to adapt as tools and workflows evolve.
• Working knowledge of graphic design tools such as Adobe Creative Suite or Canva.
• Basic knowledge of SEO/SEM best practices, with an understanding of how content is surfaced in AI search tools and answer engines (AEO/GEO).
• Proficiency with Microsoft Office Suite and comfort working across standard business technology and platforms.

Preferred Qualifications:

• Experience in a client services, agency, consulting, association management, or professional services environment.
• Experience serving as a primary marketing resource for a client, brand, or business unit, including balancing strategy development and hands-on execution.
• Experience working across multiple clients, brands, or business units simultaneously.

Additional Requirements:

• Employment is contingent upon successful completion of a background check.
• Must be legally authorized to work in the U.S. and not require employment visa sponsorship.
• Comfortable working in a hybrid environment and able to commute to the office at least three days per week.
• Excellent written and verbal communication skills, with the ability to convey information clearly and professionally.
• Physical requirements: must be able to lift and carry up to 50 lbs and stand for extended periods as needed for event support.

Salary:

The base salary range for this position starts at $61k annually. Final compensation will be determined based on experience and qualifications.

Location:

Nashville, TN

Hybrid Schedule (3 days in, 2 days remote) - this is not a fully remote role.

Our Nashville HQ is located at 450 Rev Kelly Smith Way, Nashville, TN 37203 (in the Capitol View Area).

Benefits:

• Medical, dental & vision (plus medical plan perks like EAP, Headspace, gym + wellness/beauty discounts, and alternative medicine discounts)
• UNUM voluntary benefits incl. short/long-term disability, AD&D, and additional coverage options
• Employer HSA contribution
• 401(k) with 5% match (Roth or Traditional) after 6 months
• PTO: generous upon start + unlimited PTO after 1 year; 10 paid company holidays
• Paid parental leave after 1 year: 12 weeks maternity / 4 weeks paternity
• Pre-tax commuter benefits (for public transit)
• Professional development stipend & support
• Company culture perks: frequent Lunch & Learns + quarterly social events (Chicago, Nashville & Remote) + holiday parties
• A Tennessean "Top Workplaces" fun and collaborative work environment

About Innovatis Group:

At Innovatis Group, we're not just one of the fastest-growing association management companies; we're committed to redefining partnership and impact. We blend strategic innovation with execution, helping clients drive meaningful results while supporting their broader goals. If you thrive in a fast-paced, dynamic environment and enjoy collaborating with industry-leading brands, Innovatis Group offers the tools, team, and environment to help you make a lasting impact.

Our Values:

At Innovatis Group, our values guide how we work, collaborate, and show up for one another every day. We believe in doing meaningful work with intention, integrity, and adaptability.

• Be deliberate & purposeful
• Be creative
• Be accountable
• Be honest & transparent
• Collaborate relentlessly
• Be agile

Benefits, perks, compensation, and work arrangements are subject to change and may vary based on role, location, or business needs.

Innovatis Group is an equal opportunity employer and aspires to be a leader in fostering a diverse, equitable, and inclusive workplace where every individual is empowered to bring their whole self to work. We commit to embracing and promoting diversity in all its forms, ensuring equitable opportunities, and cultivating an inclusive culture that respects and values differences. Together, we will drive better outcomes for our employees, our clients, and our community.