Social Media Manager

The role We need someone to own our social media presence across all platforms. Not just posting. Building an audience, creating engagement, driving leads, and making The Bitcoin Way a name that everyone in the Bitcoin space knows and trusts. You will work closely with our Creative Director, Marketing Lead, Head of YouTube, and the video editing team. You are not working in isolation. You are part of a team. But social is your domain, and you own it. That means you are not waiting for content to come to you. You are pushing for it, demanding it, and making sure it gets produced and published. What you will do Create and publish content daily. You are responsible for a consistent posting schedule across X (Twitter), Instagram, LinkedIn, Nostr, and any other platform that makes sense for our audience. You write the posts, you schedule them, you publish them. Push for real content. You are not someone who sits and waits for content to be handed to you. You push the team to create real, valuable content. You come up with ideas for shorts, clips, and videos and you demand them from the video editing team. You set deadlines, follow up, and make sure it gets done. If our content pipeline is slow, that is your problem to solve. Grow the channels. This is not a maintenance role. We expect growth. More followers, more engagement, more leads. You are measured on results, not activity. Posting five times a day means nothing if the audience is not growing and people are not clicking through. Write in our voice. Our brand voice is direct, warm, and human. No corporate marketing speak. No hashtag spam. No engagement bait. Every post should sound like a real person who knows what they are talking about and genuinely cares about helping people. Engage with the community. Reply to comments. Jump into conversations. Build relationships with other accounts in the Bitcoin space. Social media is not a broadcast channel. It is a conversation. You need to be in it every day. Repurpose content. We produce a lot of content: YouTube videos, podcast episodes, blog articles, client guides. You take that content and turn it into social posts, threads, clips, carousels, and anything else that works on each platform. You identify the best moments from long‑form content and turn them into shorts and clips by briefing the video editing team. Drive leads. You understand that social media is a marketing and sales channel. Every post does not need a CTA, but you understand how social content feeds into the sales pipeline. You think about what makes someone go from a follower to a booked call. Track performance. You know what is working and what is not. You track engagement, growth, reach, and conversions. You use data to decide what to post more of and what to stop doing. Stay ahead of the conversation. You follow what is happening in Bitcoin, in global macro, in privacy and sovereignty. When something relevant happens, you are ready with a take or a piece of content that ties it back to what we do. You do not wait for someone to tell you to post about it. Identify trends and opportunities. You spot emerging platforms, new content formats, and shifting audience behavior before everyone else. You come to the team with ideas, not just execution. Collaborate with the team. You work with our Creative Director for visual assets, our Marketing Lead for campaign alignment, our Head of YouTube for video content, and our video editing team for shorts and clips. You contribute ideas to their work and they contribute to yours. What we need from you A deep understanding of Bitcoin. Not surface level. You understand self‑custody, sovereignty, privacy, why running a node matters, and why people are leaving the traditional financial system. You can talk about these topics naturally and credibly. If you are not a Bitcoiner, this role is not for you. Marketing and sales instincts. You understand that social media exists to grow the business. You think about how content drives awareness, builds trust, and ultimately converts followers into clients. You have experience using social media as a lead generation channel, not just a brand awareness tool. Proven social media experience. You have built and grown accounts before. You understand what works on each platform. You know the difference between a post that gets engagement and one that gets ignored. Show us the accounts you have managed and the results you delivered. Strong writing skills. Social media is writing. Every post, every reply, every thread is writing. You need to be a strong, clear, concise writer who can communicate complex ideas in simple language. You also need to be able to write in other people's voices for team member accounts. A content engine mindset. You do not wait for content. You create demand for it. You come up with ideas for shorts, clips, threads, and posts and you push the team to produce them. You set the pace for our content output, not the other way around. Analytical and data‑driven. You do not post and hope. You track, measure, and adjust based on what the data tells you. You can tell us why a post performed well or why it did not, and what you would do differently. Creative and resourceful. You find angles that nobody else sees. You can take a dense technical topic and turn it into something that makes people stop scrolling. You think visually, you think in hooks, and you understand what makes people pay attention. Fast and consistent. Social media does not take days off. You are someone who can produce quality content quickly, consistently, and without needing to be reminded. Someone people want to work with. You collaborate daily with multiple people on the team. You are easy to work with, you communicate clearly, and you make the people around you better. But you also know how to push people without being abrasive. You hold the team accountable for delivering content on time. Comfortable in a startup environment. We move fast. Priorities shift. You might be covering a breaking news story one hour and planning next month's content calendar the next. You need to be adaptable and self‑directed. Must have Proven experience managing and growing social media accounts (show us the results) Marketing and sales experience with an understanding of how social drives revenue Strong writing ability in English (clear, direct, no corporate speak) Deep knowledge of Bitcoin, self‑sovereignty, and the broader ecosystem Experience across X (Twitter), Instagram, LinkedIn, and ideally Nostr Ability to repurpose long‑form content into platform‑specific social posts Experience ideating and producing short‑form video content (shorts, clips, reels) Analytical skills with experience tracking social media performance metrics Creative thinking and the ability to make complex topics accessible Ability to work independently and maintain a consistent posting schedule Ability to push for content production from other teams and hold them accountable Experience working in startups or small, fast‑moving teams #J-18808-Ljbffr