Growth Marketing Lead

Job Description

Job Description

About the Company

We’re partnering with a fast-growing, venture-backed fintech company building AI-powered financial products for consumer brands.

The company combines proprietary technology with capital infrastructure to help growing businesses better understand, access, and manage the funding they need. The platform is built in-house by a New York-based team, with additional AI-driven financial products currently in development.

The business has reached significant scale without a dedicated marketing hire. This role will be the first.

The Role

We’re looking for a hands-on Founding Marketing Lead to build the marketing function from the ground up.

You’ll own how consumer-brand founders discover and engage with the company — from partnerships with media companies, newsletters, trade publications, communities, and events to paid acquisition as new products launch.

This is not a role where you hand strategy to an execution team. You’ll be expected to identify opportunities, build the plan, and ship the work.

As the company grows, you’ll have the opportunity to build and lead the broader marketing team.

What You’ll Own

• Partnerships, sponsorships & co-marketing
  Identify and execute newsletter sponsorships, event partnerships, media collaborations, and co-branded campaigns that reach consumer-brand founders at scale.
• Paid acquisition
  Own paid marketing across channels such as Meta and Google as new products launch, including creative, targeting, budgets, experimentation, and landing pages.
• Content
  Write and ship emails, landing pages, case studies, posts, and other content that makes complex financial products easy to understand.
• Marketing infrastructure
  Build the tracking, attribution, reporting, and systems needed to understand performance across channels and partnerships.
• Measurement & optimization
  Establish metrics including CAC, attribution, and channel ROI, using the data to determine where the company should invest next.
• Cross-functional collaboration
  Work closely with the founders, sales, and product teams. What you learn from the market will directly influence positioning, go-to-market strategy, and future product development.

What We’re Looking For

• 3+ years of marketing experience with meaningful exposure to growth, content, partnerships, media, events, or paid acquisition.
• Experience owning both marketing strategy and execution — you’re comfortable planning the campaign and then building it yourself.
• Strong writing and communication skills.
• Interest in owning paid channels such as Meta and Google as the product portfolio expands; hands-on experience is a plus.
• Comfortable working with modern AI and automation tools.
• Startup experience strongly valued.
• Fintech experience is helpful but not required.
• Comfortable operating in an early-stage environment where priorities move quickly and there is significant ownership.

Really Helpful

• You've worked in a small team environment
• You've worked with a Series A company
• You've built a partner or media motion from zero rather than inheriting an existing program.
• Comfortable operating as the only marketer, with no team, agency, or infrastructure in place on day one.
• Track record running newsletter sponsorships or co-marketing with measurable pipeline attached.
• Fluent with current AI and coding tools in day-to-day work, not just familiar with them.
• Wants to build and eventually lead a team rather than stay an individual contributor.

Why This Role

This is an opportunity to become the first marketing hire at a company that already has meaningful traction, strong financial backing, and an ambitious product roadmap.

You’ll have unusual ownership over the company’s go-to-market strategy, brand, acquisition engine, and eventual marketing organization.

Competitive compensation, equity, and significant opportunity for growth.

Interview Process

1. Initial conversation
2. First behavioral interview — 30 minutes
3. Second behavioral interview — 30 minutes
4. Live marketing case study — approximately 90 minutes
5. Offer

\nCompany Description

Recruitment Company for Early Stage & Growth Companies

Company Description

Recruitment Company for Early Stage & Growth Companies