Social Media Specialist - La Mirada, CA

Social Media Specialist - La Mirada, CA Salary Range $60,000.00 - $75,000.00 Salary Position Type Full Time Job Summary Power Up Your Career with Makita USA!!! At Makita USA, we believe our employees are the driving force behind our success. That's why we offer a competitive and comprehensive benefits package to support your health, financial well-being, and professional growth. When you join Makita, you become part of a dynamic, innovative, and team-oriented culture that values hard work and dedication. Makita is a worldwide leader in the professional power tool industry. Over the past 100 years, we have built a reputation for using the finest raw materials, the most advanced manufacturing equipment, and the most rigorous quality testing in the industry. Headquartered in La Mirada, CA, Makita U.S.A., with offices in Reno, NV, Wilmer, TX, and Flowery Branch, GA, has brought Makita's best-in-class engineering advantage to professional power tool users in America since 1970. The future is battery-powered – so help us tell this story! Join our team in Southern California and help share the Makita Advantage to pro contractors and users of all kinds through our growing social media channels. As the Social Media Specialist for Makita U.S.A you will be at the front lines of our brand's online presence. In order to increase awareness and drive demand, you will work with our growing team to post daily social media content across all major platforms as well as monitor comments, direct messages, and customer service-related questions, help identify key trends, and keep tabs on trending topics in the industry. You'll also assist our content creation team on photo and video shoots and ideate campaign strategies for current and new products. Makita U.S.A.'s social media channels are one of the main points of contact with our brand's end user, so it is important we use these platforms to creatively and strategically communicate the Makita Advantage. This role is best suited for someone who is well-versed in social media functions and commenting etiquette, as well as scheduling- and performance-tracking software. Across categories, Makita tools and equipment have leading power and performance but with less noise, lower vibration, reduced weight and superior ergonomics. This combination of performance and comfort is unique in the category, giving users of all types – from pro contractors to DIYers – a complete solution that helps get work done faster and more efficiently. Essential Job Duties Keep up on social media trends (TikTok, Instagram, Facebook, YouTube, X). Manage daily social media posts across all platforms. Manage comments and direct messages. Keep tabs on the performance of Makita's social media content. Schedule and plan social media content through the Hootsuite social media management tool. Keep tabs on the performance of sponsored ads on social media. Respond and comment on posts, where applicable Collaborate with the Customer Service department to provide solutions to inquiries about repairs, promos, and more. Recommend, create, and implement tactics to increase followers/subscribers across channels. Monitor Makita activity across social media channels. This includes user-generated content and engaging where applicable. Collaborate with the Brand team to execute external partnerships and sweepstakes that take place on social media. Work with marketing managers to plan live events on social media channels and manage execution (including select on-site events) Responsible for protecting the brand while actively promoting the brand to Makita's target audiences across social media channels. Maintain a library of hashtags for use by Makita on social media Constantly implement creative, consistent vehicles that fully support the company's prime objectives with regards to professional users, products and focus. (Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.) Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Skills Required Excellent knowledge of social media platforms including Instagram, YouTube, Facebook, TikTok and X, as well as target channels including Reddit, and Pinterest. Experience in paid boosting on social media (Meta Ad Center) Excellent critical thinking, interpersonal, communication, time-management, and problem-solving skills Ability to use social media in order to increase audience, impressions, brand awareness, and lead collection, as well as to drive traffic to targeted websites (makitatools.com) Understanding of social media KPIs and basic web traffic metrics Computer Skills: To perform this job successfully, an individual should have knowledge of Microsoft Outlook Contact Management systems; Microsoft Office applications (Word, Excel, PowerPoint), and Adobe Acrobat. Knowledge of collaborative tools on Microsoft Teams and SharePoint preferred but not required. Ability to use Hootsuite and Meta Business Center Excellent copywriting skills Ability to work with a team Organizational skills Presentation skills: organize information and present to both internal and external audiences. The ability to work under pressure and with constantly changing priorities The ability to always represent the company professionally Ability to do the needed functions of the company. Continue to be challenged and motivated to always be the best in the industry Supervisory Responsibility This position does not have supervisory responsibilities. Work Environment This position works in an open office setting that is quiet, fast-paced, and fosters continuous learning while operating under high demand/volume. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and printers. Travel Travel is rare but may be required for this position. Education and/or Experience Desired Bachelor's degree from a college or university, or equivalent professional institution. Marketing, journalism, advertising, English, journalism, public relations, or communications degree preferred. Two years of related experience in the related industry – this can be in the form of a completed internship or other proven work experience Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to stand; walk; use hands to handle or feel; reach with hands and arms and talk or hear. The employee is frequently required to sit and stoop, kneel, crouch, or crawl. The employee is occasionally required to climb or balance. The employee must regularly lift and /or move up to 20 pounds and occasionally lift and/or move up to 40 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus. The employee must be able to safely operate a moving vehicle per our company policy. Occasional extended hours are expected to complete assembly or take-down activities on-site during trade shows and events, as well in the office. Our Benefits Include: Health & Wellness Medical, Dental, and Vision insurance options after 30 days of employment Flexible spending accounts (FSA) & Health Savings Accounts (HSA) Employee assistance program (EAP) for mental health and well-being Paid subscription to Headspace and 5 other members of your choice Financial Security Competitive pay & performance-based incentives 401(k) retirement plan with company match Basic Term Life insurance is 100% company paid Long-term Disability Coverage 100% company paid Dis Makita