Senior Manager, Digital Media & Ecommerce
Henkel AG & Co. KGaA
About this Position At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. Dare to learn new skills, advance in your career and make an impact at Henkel. Your Role The Senior Manager, Digital Media & Ecommerce will be a key member of our Consumer Engagement team, responsible for integrating consumer and shopper insights into actionable insights, guiding the development of full funnel marketing tactics in partnership with other stakeholders and development of our ecommerce business. Media Activation Guide the Marketing Manager on strategy development for Retail and National Media. Facilitate and advocate for evolution of media processes, tracking and tools. Support success of retail media activities by leading alignment with customer account team and customers on recommended media investment, proactively challenging performance and pushing for strategy optimization. Ecommerce Management Work in tandem with the ecommerce Key Account managers to develop overall growth goals and consumer centric ecommerce strategies, including collaboration ecommerce product recommendations. 1P/3P strategy development and seller enforcement strategies. Remain current on industry news, technologies, trends and opportunities, piloting and implementing new technologies for eCommerce. Support account line reviews, QBRs, and Joint Business Planning sessions. Consumer Insights Lead integration of consumer and shopper insights into marketing strategy across brand activation, channel marketing, and innovation. Consumer Journey: Annual mapping of the consumer journey with prioritized touchpoints to feed into brand activation planning. Shopper: Distill shopper insights into actionable insights for marketing working closely with category management team. Team Innovation: lead incorporation of consumer insights to fuel innovation pipeline, product development and product evolution. Technology and Tools Oversee the marketing Tech Stack, working with the platform owners to develop recommendations and evolution of tool in our portfolio annually. Lead investigation (with a team) into AI opportunities across Marketing functions, creating a recommendation for evaluation/integration. Drive end user understanding, touchpoint optimization, infusion of insights, digital innovation to drive organizational results. #J-18808-Ljbffr Henkel AG & Co. KGaA
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