Demand Generation Manager

Snr. Manager, Demand Generation (Remote)

Remote

KnowBe4 is the global leader in Human Risk Management, trusted by over 70,000 organizations worldwide to secure their employees and AI agents for over 15 years. We're pioneering a new era of security, AI‑powered since 2016 and market‑leading since day one.

Our HRM+ platform combines continuous risk intelligence, advanced technical defenses, and personalized training to help organizations build strong security cultures. We help organizations understand, measure, and reduce human risk across their entire workforce, defending against deepfakes and emerging AI‑powered threats.

Remote positions open in the US office only.

The Snr. Manager, Demand Generation is responsible for acquiring traffic, MQLs and driving pipeline growth through multi‑channel audience engagement. This position leads a team to manage the strategy, execution, and optimization of email marketing, webinars/digital events, content syndication, and other digital channels as applicable. A key component of this role is acting as a strategic partner to regional marketing teams, ensuring the successful execution and localization of their programs through our core digital channels.

Responsibilities:

• Manage and optimize demand generation channels to achieve company goals for pipeline growth and opportunity creation.
• Identify, evaluate, and manage marketing agencies, vendors, and platforms to scale reach and improve lead quality.
• Measure program effectiveness using channel and vendor‑specific reports, internal dashboards, and CRM data to drive continuous ROI improvement for both global and regional initiatives.
• Identify and test new marketing programs, such as paid search, social, and display experiments, to diversify lead sources.
• Collaborate closely with the Web and Campaigns teams to ensure a seamless user journey and consistent brand messaging across all touchpoints.
• Review and approve promotional content such as webinar abstracts, landing pages, emails, and digital ad copy.
• Stay up‑to‑date with full‑funnel digital marketing trends and potential new channels and strategies to keep the organization ahead of the curve.
• Provide genuine recommendations as to the hiring, firing, promotion, and discipline of subordinate employees to which the Company gives significant weight.

Minimum Qualifications:

• Bachelor’s degree or equivalent work experience.
• Experience with B2B marketing in the technology industry; cybersecurity experience is preferred.
• Proven experience managing people, specifically within Email or Webinar/Event functions.
• Significant experience managing multi‑channel digital functions and associated vendors.
• Experience handling marketing budgets and forecasting/reporting results.
• Experience with Salesforce and marketing automation platforms.
• Expert in end-to-end marketing for digital functions.
• Strong analytical skills and the ability to extract meaning from data and apply that meaning to improving program performance.
• Significant experience managing and negotiating with digital vendors and digital platform providers.

The base pay for this position ranges from $130,000 – $140,000, which will vary depending on how well an applicant's skills and experience align with the job description listed above.

Individuals seeking employment at KnowBe4 are considered without prejudice to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation or any other characteristic protected under applicable federal, state, or local law.