Social Media & Digital Website Coordinator- Columbia MO

The Social Media & Digital Website Coordinator is responsible for managing and enhancing the digital presence of Sydenstricker + Nobbe Partners across social media platforms, company websites, and other digital marketing channels. This position supports company-wide marketing initiatives by creating engaging content, maintaining accurate and up-to-date website information, promoting equipment and services, and strengthening the company’s brand awareness and customer engagement.The ideal candidate is creative, organized, detail-oriented, and comfortable using digital marketing tools to communicate with customers, promote products, support dealership locations, and highlight company culture and community involvement.Essential Duties and Responsibilities1. Social Media ManagementDevelop, maintain, and execute a social media content calendar across platforms such as Facebook, Instagram, LinkedIn, TikTok and YouTube.Create, schedule, publish, and monitor engaging content that promotes equipment, parts, service, sales promotions, company events, and dealership initiatives.Develop written content, graphics, short-form videos, photos, and other digital materials that align with company branding.Highlight new and used equipment inventory, product features, seasonal promotions, customer success stories, and employee achievements.Coordinate social media content with sales, parts, service, turf, agriculture, and other departments.Monitor comments, messages, reviews, and customer interactions, responding appropriately or directing inquiries to the appropriate department.Maintain consistent branding, messaging, and tone across all social media channels.Identify opportunities to increase audience engagement, brand awareness, and customer reach.2. Website Management and MaintenanceMaintain and update company website content to ensure accuracy, consistency, and professional presentation.Update equipment listings, product information, promotions, events, dealership information, and other relevant content.Coordinate with internal departments to obtain accurate product details, photos, pricing, specifications, and promotional information.Will be working closely with our website vendors and marketing partners.Review website pages regularly for outdated content, broken links, incorrect information, and opportunities for improvement.Support website enhancements that improve navigation, customer experience, mobile usability, and lead generation.Assist with search engine optimization (SEO) initiatives to improve online visibility and website traffic.Monitor website inquiries and leads and ensure they are directed at the appropriate dealership or department.3. Digital Marketing and Content CreationAssist in planning and executing digital marketing campaigns that support sales, service, parts, and company-wide business objectives.Create promotional materials for seasonal campaigns, equipment launches, open houses, customer events, and community activities.Capture and edit photos and videos of equipment, employees, dealership locations, demonstrations, and company events.Develop email marketing content and digital advertisements assigned.Support paid social media campaigns and online advertising initiatives.Ensure all marketing materials follow company branding standards and applicable advertising requirements.Collaborate with leadership and department managers to identify marketing opportunities and communicate key business priorities.4. Analytics and Performance ReportingMonitor social media engagement, audience growth, website traffic, and digital campaign performance.Use available analytics tools to evaluate the effectiveness of digital marketing activities.Prepare periodic reports summarizing key performance indicators, campaign results, and opportunities for improvement.Recommend changes to content, posting schedules, and digital campaigns based on performance data.Track customer inquiries, website leads, and other measurable outcomes where reporting tools are available.Stay informed about digital marketing trends, platform updates, and emerging content strategies.5. Internal Communication and CollaborationWork closely with sales, parts, service, turf, agriculture, and leadership teams to gather content and promote departmental initiatives.Coordinate with dealership locations to ensure timely and consistent sharing of relevant information.Help communicate company news, employee milestones, recruiting initiatives, and community involvement.Maintain an organized process for collecting, approving, and publishing content.Ensure marketing projects are completed accurately and within established deadlines.Protect confidential company information and obtain appropriate approvals before publishing content.Qualifications and RequirementsAssociate degree or bachelor’s degree in marketing, communications, digital media, public relations, or a related field preferred; equivalent experience will be considered.Previous experience managing social media accounts, websites, or digital marketing campaigns preferred.Strong written and verbal communication skills.Demonstrated ability to create engaging content for multiple digital platforms.Experience with social media scheduling and management tools.Familiarity with website content management systems (CMS).Basic knowledge of SEO, website analytics, and digital advertising.Experience with graphic design, photo editing, and video editing tools such as Canva, Adobe Creative Suite, or similar applications preferred.Strong organizational skills and the ability to manage multiple projects simultaneously.Excellent attention to detail and commitment to accurate, professional content.Ability to work independently while collaborating effectively with multiple departments.Valid driver's license and willingness to travel to dealership locations and company events as needed.Core CompetenciesCreativity and Innovation: Develops fresh ideas and engaging content that strengthen the company’s digital presence.Communication: Communicates clearly and professionally with customers, employees, vendors, and leadership.Organization and Time Management: Balances multiple projects, deadlines, and requests effectively.Attention to Detail: Ensures website information, social media posts, and promotional materials are accurate.Customer Focus: Uses digital channels to improve customer engagement and support the customer experience.Collaboration: Builds effective working relationships with dealership teams and departments.Analytical Thinking: Uses performance data to evaluate results and identify opportunities for improvement.Adaptability: Keeps up with changing social media platforms, digital tools, and marketing trends.Work Environment and Physical RequirementsPrimarily office-based work with regular use of computers, digital marketing software, and online platforms.Occasional travel to dealership locations, customer events, equipment demonstrations, and company functions.Ability to photograph and record video of equipment and activities in dealership, shop, and outdoor environments.Occasional flexibility in working hours may be required to support scheduled events or time-sensitive marketing campaigns.Reporting StructureReports To: V.P. of MarketingWorks Closely With: Sales, Parts, Service, Turf, Agriculture, Human Resources, dealership management, and external marketing partners. #J-18808-Ljbffr