Digital Web Analytics Specialist

AAA Club Alliance is currently seeking a Web Analytics Specialist to join our organization in one of our 3 locations: Wilmington, DE, Cincinnati, OH or Columbus, OH. *This is a hybrid role which will require on-site work 3 days a week* This role provides digital channel analytics reporting and insights along with robust metrics support to all areas of the business. Tracks, measures, monitors, and reports all key performance indicators and provides ongoing data modeling and detailed analysis to uncover trends, issues and opportunities with a focus on improving user experience and increasing online lead generation, conversions and self-service transactions. Qualifications of the Web Analytics Specialist: Bachelor’s degree in Computer Science, Management Information Science, Business Administration, Finance/Accounting, Math, Statistics, or related field or equivalent, applicable experience may be considered in lieu of degree.  3-5 years of relevant experience.  3+ years of experience with the following analytical tools and platforms: Adobe Analytics, Adobe Target, Power BI, BigQuery, SQL, and MS Excel. Tableau, Report Builder, and Data Warehouse is a plus. Ability to communicate complex scenarios in an understandable manner by developing programs, methodologies, and files for analyzing and presenting data.   Ability to translate multi-faceted business needs into achievable data analysis strategies and tactics.  Strong knowledge of the principles and practices of accounting and financial analysis. Ability to perform complex data analysis in support of ad-hoc and standing customer requests. Strong command of website analytic principles, practices, and tools.  A strong background in digital technology, online workflow analysis, and ecommerce operations. Duties & Responsibilities of the Web Analytics Specialist: Develop & Manage Analytics – Define, document, and implement analytics requirements, translating business objective and KPIs into actionable schema-level specifications, ensuring accurate tracking and reporting through Adobe Analytics and Adobe Launch. Create Dashboards & Reporting – Build real-time dashboards and scorecards to monitor web performance, mobile app performance, marketing campaigns, and key business KPIs. Translate data element designs and ensure data flows correctly into the designated Adobe Analytics report suites. Be able to recommend dashboard visualizations that align with business KPIs. Analyze User Behavior & Performance – Develop digital journey maps, analyze funnel effectiveness, and identify optimization opportunities to enhance user experience and conversions.   Provide Data-Driven Insights – Deliver actionable recommendations to leadership, digital product teams, business lines, and marketing stakeholders to drive informed decision-making.   Optimize Digital Experiences – Identify growth opportunities through data modeling, A/B testing insights, and user experience analysis.   Support KPI Strategy & Business Goals – Advise stakeholders on measurement strategies and ensure alignment with business objectives.   Maintain and evolve the organization’s data dictionary, manage variable lifecycle and expiration, and configure processing rules to ensure accuracy and governance across report suites. Design validation scenarios and leverage debugging tools to detect data transmission errors and implementation gaps. Implement and maintain cross-domain tracking strategies to unify visitor identity across ACA properties. Enhance Cross-Functional Collaboration – Work with Product, Marketing, IT, and external vendors to optimize analytics platforms and improve data capabilities.  Partner with engineering and product teams to ensure data accuracy across environments, including pre-production validation and release QA. Ensure Data Governance & Best Practices – Maintain documentation, uphold governance standards, and support training on analytics tools and methodologies.   Monitor Industry Trends & Innovation – Stay abreast of emerging analytics technologies, best practices, and opportunities for digital measurement improvements.   Lead Special Projects – Drive initiatives that leverage data to support business growth, improve customer experience, and enhance strategic decision-making.  At AAA, your success is our success. What we can offer you: The starting base compensation for this position is $71,410 to $114,373.* The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.* Comprehensive health benefits package. Annual Bonus Plan. Up to three weeks of paid time off accrued during your first year. 401(K) plan with company match up to 7%. Professional development opportunities and tuition reimbursement. Paid time off to volunteer & company-sponsored volunteer events throughout the year. Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Health & Life Insurance, Short Term/Long Term Disability. Full time Associates are offered a comprehensive benefits package that includes: Medical, Dental, and Vision plan options Up to 2 weeks Paid parental leave 401k plan with company match up to 7% 2+ weeks of PTO within your first year Paid company holidays Company provided volunteer opportunities + 1 volunteer day per year Free AAA Membership Continual learning reimbursement up to $5,250 per year And MORE! Check out our Benefits Page for more information ACA is an equal opportunity employer and complies with all applicable federal, state, and local employment practices laws. At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply. It is ACA’s policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACA’s operating needs, and applicant qualifications including, but not limited to, experience, skills, ability, availability, cooperation, and job performance. Job Category: Marketing Work from home or remote positions primary residence must reside within the footprint that AAA Club Alliance Inc. operates. Our club is located in Washington DC and 13 states including Connecticut, Delaware, Indiana, Kansas, Kentucky, Maryland, New Jersey, Ohio, Oklahoma, Pennsylvania, South Dakota, Virginia, and West Virginia. AAA Club Alliance is the result of AAA Mid-Atlantic, AAA Allied Group, AAA Oklahoma/South Dakota, and AAA Ohio Automobile Club joining, now representing nearly 7.4 million members in 13 states including Washington, D.C. We’ve created an environment where you can look forward to coming to work and interacting with compassionate people who enjoy what they do and love supporting their team. We’re dedicated to keeping our Associates fulfilled and helping them feel secure. With such a diversity of products and services, our Associates have the opportunity to fulfill customer needs while growing their own career. So that leaves one question, are you ready to make a difference? Are you being referred to one of our roles? If so, ask your connection at AAA Club Alliance about our Associate referral process! We recognize that you don’t stop being a parent, caretaker, pet owner, or student because you’re at work. We give our Associates the option to customize their experience in order to suit their individual needs and interests. We offer a wide array of benefits that give our Associates piece of mind– even after retirement. You can learn more about our benefit offerings here. AAA Club Alliance complies with federal, state and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please direct your inquiries to View email address on click.appcast.io.